FEATURE | TIE UP

Translated By DeepL

Dr. Martens' synonymous 1460. 60 years of 8-hole boots and culture.
dr.martens 60years online festival

The 1460 is synonymous with Dr. Martens.
Sixty years and culture that the 8-hole boot has walked.

On April 1, 1960, a pair of shoes was born in England. Under the name of "1460 8-hole boot," it grew to become "Dr. Martens" and even to shape London street fashion. It became a fixture for young people who questioned the social system and took their own stance. To celebrate the 60th anniversary of the birth of these historic shoes, the "DR.MARTENS 60YEARS ONLINE FESTIVAL" was held the other day. The identity of the 8-hole boot was brought to life through live bands, DJs, art exhibits, live paintings, and other multifaceted contents.

The philosophy of the brand that we wanted to convey through the screen.

The 1460 8-hole boot, a Dr. Martens masterpiece born exactly 60 years ago, got its name from its birth on April 1, 1960. Since then, they have been loved by numerous musicians and artists, and it goes without saying that they have somehow come to be recognized as shoes that symbolize a rebellious spirit.

In October, the 60th anniversary event of the 1460 8-hole boot was held. Originally, the event was to be held in April, inviting the general public, but with the spread of the new coronavirus temporarily putting the event itself in jeopardy, discussions were held to monitor the situation and it was decided to hold the event with online distribution and limited attendance.

In fact, from the beginning, HOUYHNHNM's editorial staff also assisted in the form of support.

Despite the difficult circumstances, Dr. Martens insisted on holding the event, partly because the framework for the event was already in place in April, but also because it would be a great opportunity to introduce the philosophy of the 8-hole boot to the young people who will be responsible for the future in this momentous year of 2020.

The contents prepared, including live performances, talk shows, DJs, and art pieces, gave a strong sense of being connected to ongoing music, fashion, and art, rather than to the past.

INFORMATION

Dr. Martens Airwear Japan

Official Site
YouTube: DrMartensOfficial
A digest version of the event is now available on the "Dr. Martens" YouTube channel.

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