The past and future of the evolving "1460".
With the excitement of the live performance still lingering, the venue moved from "Shibuya WWW" to "CASE B" in Harajuku, where the first and second floors were divided to showcase the "1460 8-hole boots," unveil art pieces by notable artists, and deliver DJ, live performances, and talk shows on October 13 and 14. 13 and 14 .
. This is the "1460 8-hole boot" display on the first floor. The air cushion sole, which is synonymous with "Dr. Martens," was developed in 1945 by Klaus Martens, a German Army medical doctor, for the rehabilitation of his own wounded foot. From there, research and improvements were made, and the 8-hole boot was born. The initial price was a surprisingly low 2 pounds.
On the second floor, a movie "MAKING OF AN ICON," which follows the manufacturing process, is on view. Watching the movie, one is reminded of the unexpectedly large number of manual processes involved, and it is this kind of careful work that has made the brand a classic that has not faded away over the past 60 years. This is the reason why MAKING OF AN ICON is a classic that will not fade away after 60 years. This is because it ensures quality and creates a relationship of trust with the wearer.
Comfortable, durable, and basic in design, the 8-hole boot is loved by many and widely recognized as a fashion icon. While maintaining a solid position as a classic, the 8-hole boot is also attractive in that it never stops evolving. The reason is that the brand is celebrating this anniversary year with a project titled "THE 1460 REMASTERED".
This is a series of 12 consecutive month releases of collaborative models with brands closely associated with "Dr. Martens" over the course of this year. At the event, the nine pairs that have been released so far were all on display.
The collaboration is rich in diversity, ranging from well-known brands such as Undercover, Yohji Yamamoto, and Raf Simons, to up-and-coming brands such as A Cold Wall and Pleasures.
Although not displayed at this event, the model with "Medicom Toy" was released in October. The pair with the familiar Bearbrick embossed on it is a very innovative finish, and of course, the boots as well as the figure are also developed. The boots are also available in figure form. The worldview of the two companies is fully expressed.
