FEATURE

Translated By DeepL

New Normal. New Thing. vol. 3With 20 gems to pick up in the Corona era.
MONTHLY JOURNAL NOV.2020

New Normal. New Thing. vol.3
Twenty gems that should be in your hands during the With Corona era.

In just one month, this year, which I never expected, will pass the baton to the year 2021. We were supposed to be excited about the festival of the century, but the unprecedented events have made it impossible to be excited about that. . However, we believe that it is not all negative. We are more interested in natural materials such as cashmere and silk than ever before, and we want to calm our minds with aromas. I've also learned how well the sound of a raspy record goes with a warm cup of coffee, and my love for sleep has only deepened. Make a good purchase. Give the gift of good things. Shopping is the key to surviving the New Normal in a healthy way, after all. Through hip things, I would like to say a few words about the age of With Corona.

  • Photo_Takahiro Idenoshita
  • Text_Shohei Kuroda
  • Edit_Shun Koda

09 Artek Ronan & Erwan Bouroullec Rope Chair

The organic rope transforms itself according to the posture of the sitter.
The Paris-based brothers Ronan and Erwan Bouroullec are involved in everything from urban planning to furniture and even product design. The latest chair from this design unit, which has attracted worldwide attention, mixes two opposing elements: an inorganic tube and an organic rope. The ropes of the backrest conform to the weight of the occupant and follow the posture of each individual. Moreover, the shape of the chair can be transformed in three dimensions, as if it follows the posture of each individual. While it appears to be a bold idea, it projects creativity based on ergonomics for enhanced comfort. The chair, which is also designed by the person sitting in it, is borderless in the home, whether for remote work meetings or relaxing with the family.
Rope chair ¥59,000+TAX

Altec
www.artek.fi

10 UNDERSON UNDERSON Anderson Anderson Sleeping Bags

Comfortable fabric spun by Japanese paper creates a relaxing atmosphere at home.
Washi paper is smooth, strong, and allows moisture to pass through . Anderson Anderson, which arranges traditional Japanese washi paper into textiles, has designed a sleeping bag. The fabric is made of the original WASHIFABRIC®, which is made of 99% Japanese washi paper in contact with the skin, and is made into a tubular shape with no sewing. It is finished with a texture so soft that it can be used as a baby swaddle for babies with sensitive skin. . It is also thin and compact enough to be carried in a portable bag. Therefore, it can be used in spring as an addition to bedding, in summer and early fall as a single sheet of toweling, and in winter as a blanket for relaxing, making it a year-round lifestyle companion. Of course, the gentle pale tones are also attractive. It also visually enhances the relaxing mood.
Anderson Anderson sleeping bag ¥18,000+tax

Anderson, Anderson.
Official Site

11 Miyoshi Rug Miyoshi Rug Rugs

A warm and inviting rug mat that brings light into your home time.
The technique of hooking, in which skilled craftsmen strike the pattern as if they were painting on a canvas, rather than relying on state-of-the-art machinery. These rugs are produced at a factory in Miyoshi City, Tokushima Prefecture, using a technique that has been handed down from generation to generation. The design has a warmth reminiscent of American handcrafts, with a desire to "preserve traditional crafts through art and fashion. The abstract rainbow motif gives the rug a pop appearance that adds a splash of color to any room. Even if you are feeling down after a long day at home, just one of these will make your life more enjoyable. A fusion of good old manufacturing methods and modern essence. This rug mat, which can be called a "new product from the past," will shine a bright light on modern lifestyles.
BAUM rugs by Miyoshi Rugs ¥8,000+TAX each

Miyoshi Rugs
Official Site

12 ÉCHAPPER Echappe Blanket

. It gently wraps around your body and is so soft that you want to bury your face in it.
As the French word means "to escape," Echape offers towels, pajamas, and other items that help people avoid the stresses of modern life. The brand's philosophy is embodied in its blankets, which are made of carefully selected brown cotton sourced from growers around the world. The moderately shiny front side is smooth to the touch, and the raised pile backside is so fluffy that you want to bury your face in it. The elegant and deep coloring called "chestnut bark color" is the color of brown cotton itself, which is also called "the origin of cotton". Even after repeated washing, the color does not fade, but rather the fibers blend in and soften and evolve. On a chilly night, simply wrapping yourself in this item and tipping a glass of alcohol into it will bring you a moment of bliss.
Blanket ¥45,000+tax in Echape

Aiton Aoyama

03-6427-6335
Official Site

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