FEATURE

Translated By DeepL

MEN'S BEAUTY IS HIP? vol.2Skincare and sustainable BAUM with Mr. Akizuki, hair & make-up artist.
MONTHLY JOURNAL DEC.2020

MEN'S BEAUTY IS HIP? VOL.2
Skin care and sustainable BAUM with hair & make-up artist Akizuki.

For the man who has been talking about men's beauty but has fallen behind the curve without realizing it. Or for men who are at a loss as to where to start. Join hair and makeup artist Akizuki as she unravels the full story of the gender-neutral cosmetic brand "Baum," which debuted this June. BAUM" is packed with a pleasant forest fragrance, functional beauty design, and a sustainable philosophy of "living in harmony with trees. With a brand that is sure to catch the fashion lover's finger, men's beauty can be sustainable from today!

  • Photo_Naoto Date
  • Text_Takako Nagai
  • Edit_Yuri Sudo

HOUYHNHNM: Which one should I choose for the beginning?

BAUMist: A face wash, lotion, and milky lotion would be the basic set.

Autumn Moon: These are the three items I always carry with me when I'm at work. These days, most men's models also wear lotion and milky lotion. They appreciate a lotion that is not too fragrant and refreshing to use, and if the bottle is stylish, it will make them feel good on set.

(From left to right) Moisturizing Emulsion Emulsion 2 kinds, 100mL, ¥8,000 (main body), ¥7,000 (refill)
Hydro Essence Lotion Lotion 150mL, ¥6,500 for body , ¥5,500 for refill
Face Wash Gel Facial Cleanser Body ¥4,000

HOUYHNHNM: It's true that during photo shoots, there is a lot of beauty talk going on. Some of the boys imitate the hair and makeup artists and buy the same things as the models.

Autumn Moon: It would be great for a photo shoot, but wouldn't this be outstanding for a man's interior? Some people are not comfortable with men's beauty products, but this would not look out of place on a vanity, and would be rather stylish.

HOUYHNHNM: By the way, what do you think of this cleanser?

Autumn Moon: Personally, I find it troublesome to lather up facial cleansers, and I've seen some that foam from the start, but there are very few that have a satisfactory lather.

BAUMist: That is exactly what many men say. This product is characterized by its ability to create a lather. It instantly produces a fine, rich lather, and leaves the skin feeling fresh and moisturized.

Autumn Moon: Excellent! I hate it when my skin gets clammy after washing.

BAUMist: It contains cleaning ingredients that selectively remove only unwanted dirt while maintaining moisture.

Autumn Moon: . that sounds good. By the way, I'm actually a bit of a monogamist... If I were to buy just one thing before I start those 3 steps, which one would it be?

BAUMist: If so, this lotion, Hydro Essence Lotion, is recommended.

HOUYHNHNM: Mr. Akizuki, what do you think of the lotion , how does it feel?

Autumn Moon: At first it is thick, then smooth as you stretch it out ... and then it is moist!

BAUMist: The concentrated essence, which is rich in moisture, blends into the skin as if it were melting into it. The water-storing ingredients fill the skin with moisture deep into the stratum corneum.

Autumn Moon: Some boys finish with lotion alone, so they don't like a lotion that is sticky or shiny. They want something that is both refreshing and moisturizing, and this is exactly what they are looking for. It is very comfortable to use, but is it also naturally derived...?

BAUMist: The product is preservative-free, silicone-free, colorant-free, and texturized with natural ingredients.

Autumn Moon: Amazing. By the way, can it be used for people with sensitive skin? Sometimes, there are models like that.

BAUMist: Since it contains an acne-resistant formula and is allergy tested, it is currently being used by a wide range of customers.

HOUYHNHNM: And can it be removed?

BAUMist: Wooden parts will last for many years. From a sustainable perspective, we use plant-derived PET for some of the refill containers.

Autumn Moon: They are very particular....

BAUMist: Some people who wanted to give a gift that would last and be used for a long time bought it as a gift for their parents.

INFORMATION

BAUM Shin-Marunouchi Building

Address: Shin-Marunouchi Building 3F, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Phone number: 03-3201-6110

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