. We want you to actually wear them and feel how comfortable they are. (Kojima)
What would you like to offer your customers?
Kunii: The presence of "ag®" among the various brands in the selection adds an accent in a good way. When a brand resonates with a different demographic than our target audience, we discover something new, and we can reflect this in our other selections. The position of [agu®] is distinct from other sports brands, and I feel that they make shoes from a different angle than other fashion brands. . That's why we are allowed to carry their shoes.
Kojima: Yes . I'm sure the response from fashion lovers would be great, but as with the "CA805" series, I'd like to propose it to a variety of demographics.
Kunii: I said earlier that you don't know until you try them on, and I think that's true for customers as well. Especially with this model, I was even more impressed when I actually tried them on. The Corona disaster has changed the way we communicate to customers, so we are now thinking about how to express this digitally.
Kojima: Exactly , that's exactly what I mean. There are many aspects of sneakers that cannot be understood without trying them on. . We want people to actually wear them and feel how comfortable they are. How to communicate online is a big challenge, and not just for this model.
Kunii: We have always said that we do not want to be a vending machine. It is our job to explain the quality of our products not only in stores but also on social networking sites and online. We want to convey the quality of "West Cider Low Weather" to every corner of the world.
