About the after corona video.
I think Corona has changed the importance of images in fashion.
Mihara:In my case, the video genre was new to me. Simply put, it was like finding a new toy. Over the past two seasons or so, I have watched many different brands' videos, and I can tell that the enthusiasm of each brand is completely different from the others. Although they are all on the same video stage, their motivation is clearly expressed.
It is not a matter of budget. After all, the images that it shows are cruel. In fashion, you can spend a lot of money on locations and models and make the runway more exciting. But that is not the case with video. Even with a low budget, there are brands that look cool, and on the other hand, there are brands that look hmmm, even if they spend a lot of money. So I really enjoy thinking about what the budget is in the end, and what the best balance is, including casting issues.
I wonder if there will be more video presentations in the future.
Mihara:Depending on Corona, there may be more non-physical presentations, but for now, all I can say is that we have opened Pandora's box. Until now, there was an obsession that we had to do it in Milan or Paris, but now we know that we can do it even if we don't go there. I began to think about whether it is really important to maintain that dignity, or whether there are more important things to do. Anyway, video is still in its developmental stage, so I don't have a definite answer, but I would like to enjoy video as if I had a new toy.
How about you, Mr. Hayashi?
Forest:As Mr. Mihara says, no one has found the "answer" yet. People are sending out messages from various perspectives and in their own way. However, I wonder what the answer is in the first place, and I like the current situation where each brand is presenting its own stance. For example, spending a lot of money to make a 30-minute video is the brand's way of thinking. There is not much I can say for sure, but if there is one thing that everyone thinks is difficult, it is to show details. Also, even if it's not a sports brand, you have to give the viewer a sense of some function. However, if that is all, it becomes an explanatory video, so I think everyone is trying to reconcile that with the need to convey a world view at the same time. Without that worldview, the viewer will become bored, so I think it is important to make the video enjoyable.
Mihara:If I may say so, I think that fashion videos are only seen by people in the industry. I think that is a waste of time. For example, the Paris Collection has become too big as a showcase. You need an invitation to get in, and even if you specify a specific time and distribute the video, it is possible that only a few hundred people in the world have seen it. Mr. Hayashi is right, the world of video is in a state of chaos. I also think that we may be trying to find the answer to a problem that doesn't even exist. In the end, the only question may be whether it is good or bad.
Do you watch other videos besides fashion videos?
Mihara:I watch videos on YouTube and such. After all, Yasuhiro MIHARA's videos are very vulgar (laughs). But when I look back at the videos, I see that he did a great job editing them, and I'm curious about how he makes them look so juvenile (laughs).
