FEATURE | TIE UP

Translated By DeepL

Tokyo and Kamakura in the Renault Captur. A well-balanced life created by long distances.
Life with Renault CAPTUR

Tokyo and Kamakura in the Renault Captur. A well-balanced life created by long distances.

You want to drive a SUV that is easy to maneuver even on narrow roads and has a strong driving performance. The RENAULT Captur is the vehicle that will fulfill such a wish. Its compact size makes it easy to drive, powerful and smooth, and its intrepid design is very cool. The driver of this car is Yohei Kakimoto, director of the boutique store "BLOOM&BRANCH," who has just opened his own store "Kakinoha" in Kamakura. How does "Capture" fit into the lifestyle of Mr. Kakimoto, who frequently travels back and forth between Tokyo and Kamakura?

  • Photo_Shota Kikuchi
  • Text_Yuichiro Tsuji
  • Edit_Yosuke Ishii
  • Special Thanks_KIKKAKE@Depth

I only have what I think is good for me , so every word I tell you is the truth.

After spending some time in the park, we will leave for Kakinoha, Kakimoto-san's restaurant in Kamakura.

Kamakura has many small alleys and narrow streets. Paris, France, where Renault was born, has many small streets just like Kamakura. The Captur is a compact car that can be driven smoothly even in such places.

. It's very maneuverable. I used to drive a large SUV, and compared to that, it is really easy. The roads in Kamakura are really narrow. So even on roads that are just barely passable with a big car, I can drive the Captur without stress.

Mr. Kakimoto continued by saying this.

. I think it will be easy for women to drive. My wife doesn't like to drive on narrow roads, but with the size of the Captur, I think she will be fine. There is no bad visibility from the driver's seat, and the fact that I don't have to worry about anything means that it is easy to see what is outside.

We parked the "Capture" in a parking lot and walked through the narrow alleys of Kamakura to reach "Kakinoha". This is a new restaurant that Kakimoto-san opened last fall. Although the location is a short walk from Kamakura Station, this store is located in a quiet and peaceful atmosphere.

I started coming to Kamakura frequently on weekends for surfing and was attracted to the area, and I knew I wanted to open a store there someday. I moved to Zushi because I was attracted to the atmosphere of the town. While searching for a place to set up store, I was introduced to this place by a mysterious fate. It was an ideal space that had everything I was looking for, and I felt like it was destined to be here. I immediately decided to do it here.

Kakimoto-san heads to Tokyo two or three times a week and works at Kakinoha almost every other day, except for holidays. Kakinoha is a one-person operation, handling everything from purchasing to customer service, photographing products, updating the blog and Instagram, managing the online store, and shipping.

What is the difference between Bloom & Branch and Kakinoha? Here, you will find items that I would be willing to pay a fixed price for. I stock only what I want to wear and what I think looks good on me, without regard to price, and I do not mark them down. I tell my customers about these items through my own words in the store. At Blooms & Branches, the staff members serve the customers, but at Kakinoha, I do it myself. It's a simple structure with only a small selection of items that I like locally, so I think the amount of passion I can convey will increase, and there is nothing but truth in that.

Kamakura is said to be a difficult place to do fashion. Despite this, many customers come here for the items selected by Mr. Kakimoto.

I think it's because my customers can tell that I am telling the truth. When you are in the position of a customer, who you buy from is very important. I don't like the term "fashion business," and I never purchase or make products just for the sake of profit. I have always kept this in mind as I continue to work in this business. I want to create a store that has a sense of temperature, not only for the customers but also for the creators. In that sense, I think the customers trust me.

There should be no lies in the words of recommendation. This creates a sense of trust, and customers will visit the store. It is a very simple and sane thing to do, but it is not easy to do. But Mr. Kakimoto is thoroughly committed to this at both Kakinoha and Bloom & Branch.

The enthusiasm of "I want this! ' is conveyed to the customers. And the clothes we sell are not cheap, and I think it is tough to sell them unless you tell the truth.

INFORMATION

Renault Japan

Renault CAPTUR
¥2,990,000~ (Manufacturer's suggested retail prices nationwide)

Overall length x width x height: 4,230 x 1,795 x 1,590 mm
Engine: Direct in-cylinder injection with turbocharger In-line 4-cylinder DOHC 16 valves
Total displacement: 1.333L
Maximum output (ECE): 113 kW (154 ps*1) at 5,500 rpm
Maximum torque (ECE): 270N-m (27.5kgm*1)/1,800rpm
Transmission: Electronically controlled 7-speed AT (7EDC)
Fuel used: Unleaded premium gasoline

BLOOM&BRANCH

bloom-branch.com
Instagram:@bloomandbranch