FEATURE | TIE UP

Translated By DeepL

Six methods to wear Champion's MADE IN USA.
BACK TO BASICS Vol.1

Six methods to wear Champion's MADE IN USA.

Founded in 1919, the athletic wear brand "Champion" has been loved for more than 100 years. Among its many items, the "T1011" series, which is synonymous with heavyweight T-shirts, is notable for its commitment to American manufacturing, from material procurement to yarn selection and sewing, and is made in the USA. Six experts wear such wear that can be said to be a permanent and unchanging staple. What is the method of wearing "authentic" in six different ways?

  • Photo_Hiroshi Nakamura
  • Text_Masahiro Kosaka(CORNELL),Shogo Komatsu
  • Edit_Shun Koda

STYLE 1 A stronger flavor to your usual style.

PROFILE

Keiji Kaneko
L'ÉCHOPPE Conceptor

Born in 1973. After working as a buyer at select store EDIFICE, he became independent and launched select store "Reshop" in Aoyama in 2015. opened "Reshop Shibuya Store" in July 2020.
Instagram:@keiji_kaneko

What kind of image do you have of "Champion"?

There are many T-shirts in the U.S., but I have the impression that the quality is different. There are unique standards, with reverse weave at the top of the list, and the fabric is clearly different from others. Because of these differences, you can tell that a T-shirt is a "Champion" just by touching it.

What you are wearing today is MADE IN USA. What do you think about that?

I still admire it as much as ever. I prefer American-made products in everything, if possible. My first taste in fashion was American casual, so I have a different attachment to it just because it is American. When I was in high school, it was popular to wear American T-shirts under the school run, and I chose "Champion" at that time. It was the first T-shirt I bought that was made in the USA. I have been pursuing "made in the U.S.A." for decades, so I am aware of it as a matter of course.

T1011" is a big classic. What is the point of coordinating with it?

When it comes to white T's and denim pants. This is the usual style that is worn frequently. Shoes and belts are made of high-grade leather, and I match them with a flashy look. I think that such a strong flavor makes me feel better than just wearing denim pants with a white T-shirt. The scarf is a special order from HEUGN for "Reshop. It was made at the same French scarf factory as a certain high-end brand. I tried to add a European essence.

I think people are more particular about white T-shirts than other items because they are a standard item. Kaneko-san, is there anything you pay attention to when wearing a white T?

Size is my main concern. I have a complex about my narrow shoulders and slouchy build. I tried on a M and a L, and the L hugged my body better. I don't want it too big, but it is loose enough to cover my body shape.

The thicker fabric and the drop of the shoulders certainly didn't bother my body shape.

With T1011, you can wear it on its own.

INFORMATION

Haynes Brands Japan K.K.

TEL:0120-456-042
Champion Official Online Store
MADE IN USA" page
Twitter: @champion__japan
Instagram: @champion_japan
Facebook: @ChampionJapan