




-
Ryo Komuta
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Hiroshi Yamamoto
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Yosuke Ishii
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Ryo Muramatsu
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Keisuke Kimura

New HOUYHNHNM.
After a year of magazine production, HOUYHNHNM's is moving on to the next phase. One of them is Youtube, but I would like to start many other new things. I was thinking that building a village would be nice, and then "Amuse" announced that they were going to build a village first. Hmmm, everyone is thinking the same thing.





TANAKA
Tanaka T-shirts and pants

Strong and fragile clothes.
One of the most rewarding moments in my work as an editor is when I discover a wonderful person, thing, or occasion that is probably not well known yet, and introduce it to the public. I first became aware of Tanaka through a pop-up at First Hand, a store in Miyashita Park. I remember I was intensely intrigued by the clothes displayed in the store, along with the wonderful photographs by photographer Jiro Konami. With that momentum, I decided to go for it.BlogI also wrote about it. After that, I visited the exhibition and had a good look at the items. This is their first appearance on "Shopping Addict". The brand takes a genderless approach, but even so, it is overwhelmingly a women's brand, so items for men are limited, but these two items were among my favorites. These two items were my favorites. A tie-dye dyed big size T-shirt and pants made of thick vintage nylon twill. It is an extremely casual approach, but what they have in common is a clean and sexy look. It has an atmosphere where strength and delicacy coexist. I don't know of any other clothing like this.
T-shirt ¥29,000, Bottoms ¥42,700

BANG & OLUFSEN
Bang & Olufsen Speakers

Outdoor B&O.
Portable speakers have given birth to a number of great products over the past few years. I have tried many of them myself and actually use some of them. The latest addition to the My Speakers family is the Bang & Olufsen Beosound A1 2nd. Bang & Olufsen is the pinnacle of Scandinavian design and the right-wing of luxury speakers, but did you know that they have updated their image with a lighter touch? The Beosound A1 2nd is a tough, portable Bluetooth speaker that is not only waterproof but also impervious to sand and dust. Bang & Olufsen, which used to produce delicate and beautiful sounds indoors, has been reborn as such an active product. I am planning to take it to the beach first.
¥29,990
Bang & Olufsen Rakuten Official Store
03-6455-4255
item.rakuten.co.jp/bang-olufsen/17340/

byH
By H shirt

Shirt with a blend of Japanese and Western styles.
He is a stylist and designer for "By H," which he uploaded last fall,Interview with Michio HayashiHave you had a chance to read the article "The Secret of Hayashi's Alternative Creation"? We hope that we have been able to reveal some of the secrets of Mr. Hayashi's alternative creations, which are backed by his vast input. That is why I have been paying attention to "by H" personally, and there were some great items this season as well.Last fall/winter I ordered a short length shirtI have tried to make a white shirt this season. At first glance, it looks basic, but the volume around the arms from the shoulders to the cuffs is out of the ordinary. The yoke at the back and the hem are covered with inverted pleats (pleats with folds that butt up against each other), creating an impressive form even when viewed from the side. The name of this shirt is "YAKKO SHIRT. In other words, it is a shirt with a form like a yakko kite. Knowing the basics and breaking them down. This is what is known as "Shori-ba-ri," or "breaking away from the basics.
30,800 yen
H by
byh1969.com/

ENDOCA
Endoca CBD Items

Wellness from Kamakura.
The theme of last month's issue of "Finum Unplugged" magazine was, in essence, "health. It was quite hard work, probably due to the fact that it was the first time in a year that we had produced the magazine. It was the first time in a year that I had produced a magazine on the theme of "health," and I don't even want to laugh, but I was getting unhealthier and unhealthier while producing it. After I managed to finish the magazine, the news that came to my battered and bruised body was that Endoca, a Danish brand famous for its CBD, was opening a store in Kamakura near my house. Until then, I had known of its existence, but had never actually tried it. Still, out of necessity, I decided to visit the store for an interview (manuscript in preparation). I was very interested in the shop's products and services, and I was very impressed with the quality. And how is my health now? I throw in a capsule before bed, chew gum whenever I get a chance, and smear lip balm on my lips. Hmmm...CBD might be amazing.
From left to right: chewing gum ¥1,836, hemp oil drops (15%) ¥21,600, hemp oil drops (3%) ¥4,860, capsules hemp oil (300mg) ¥4,860, hemp salve ¥11,. 000, Hemp Body Butter ¥15,400, Lip & Skin ¥1,650
endocar
https://endoca.co.jp/

A devil's invitation from Hayama.
UTMF was cancelled and I was wondering what to do about this season's long race, when the devil's invitation came from Hayama.... I was wondering what to do about long races this season when I received a devil's invitation from Hayama....... At any rate, I will enjoy it....





SALOMON
Salomon's Zacks

The ultimate zak that has evolved.
I have tried many different types of sacks, but in the end, I ended up with "Salomon. The ADV SKIN 12 SET, which I currently use, and the S/LAB SENSE ULTRA 8 SET, which was developed by a top athlete, are lightweight and have a great fit due to their elasticity. They also have more storage capacity than they appear, so their versatility is attractive not only for daily mountain work, but also for everything from mid-range races of around 50 kilometers to long races of over 100 kilometers. The latest release from Salomon is the SENSE PRO 10 SET. While the shape and materials are inherited from the S/LAB SENSE, the SENSE PRO 10 SET has a large compartment on the back with a surprisingly large 10-liter capacity. It is equipped with a front pocket for storing small items and side pockets for speedy loading and unloading. This is truly an evolved version of the ultimate sack. It comes in a wide variety of colors, so it's hard to decide which color to choose.
Each ¥19,800
Salomon Call Center
03-6631-0837
www.salomon.com

Vuori
Vuori's Crushet

A feeling that is essential for heavy duty use.
As part of our daily information gathering, we check the websites of running stores that we are personally interested in. We also see products before they go on sale at trade shows for the media, but what stores that are closer to the users choose is a very important indicator for predicting the market. One brand that has recently caught my eye is Vuori. Vuori was born in 2015 in Encinitas, the holy land of yoga and surfing in California, USA. With the concept that "diversity is a virtue," the brand offers a collection that can be worn in all situations, from sports to everyday life. One of the most distinctive features of the collection is that it is comfortable to wear. This crew sweatshirt we tried on is made of a technical material with a quick-drying body and four-way stretch, yet it is soft and smooth to the touch. The design is plain and minimalist. This is a new era of performance apparel that you'll be wearing all the time. Check it out while you can.
¥12,100
Arco International
03-6416-4108
www.alco-group.com

BAMBOO SHOOTS
Bamboushoot shorts

Gurkha shorts with active specifications.
I am too much into sports and running, and sometimes I want a fashionable feeling. However, since this is only from a sports perspective, I prefer to wear something that allows me to start running the moment I feel like it. So I chose a pair of shorts released under the original label of the famous Nakameguro store "Bamboo Shoot. Taking the Gurkha shorts of the British Army as a motif, the side belts, which are a distinctive feature of these shorts, are arranged as webbing belts used in climbing pants. The material used is nylon tussah, which is easy on the skin, and nylon mesh is also used inside the pockets. The traditional silhouette of the Gurkha shorts, with its wide silhouette and two tucks, can be enjoyed in a comfortable and sporty way. These active shorts are a unique and unlikely pair of shorts from "BAMBOO CHUTO. I would like to get them as a set with a cap collaborated with "Kaboo," which is illustrated by Mr. Kagami.
LIGHT WEIGHT GURKHA SHORTS ¥14,300, STRAP CAP ¥7,920
bamboo shoot
www.bambooshoots.co.jp

inov-8×VAINL ARCHIVE
Innovate x Vinal Archive trekking shoes

The opportunity to run in the mountains.
Trail running shoes have been gaining popularity in the city recently. With the current flood of so-called "fashion sneakers," it is only natural that trail running shoes, which combine fashion and functionality, have emerged as a new choice for footwear. In fact, the British shoe manufacturer "Innovate" has released a collaborative model with "Vinyl Archive. Based on the "ROCLITE G 315," the upper is made of waterproof, breathable GORE-TEX, and the color combination of black and khaki is austere. The toe portion features the brand name in the same font as well as the model name in a subtle addition. The understated design, which is not unlike a collaboration, offers a glimpse of the unique aesthetic of the "Vinyl Archive. The outsole is made of graphene, a Nobel Prize-winning material, and the performance in the field has been maintained, a point that cannot be overlooked. How about a pair of shoes that will not only be consumed as a fashion trend, but will also be an opportunity for you to get out into the field?
¥23,100
SALT AND PEPPER
www.sandp.tokyo

Music calls for magic.
This year marks the 30th anniversary of the beloved Fishmans. They have a documentary film coming out in the summer, and I'm looking forward to seeing them live. Come on, Rockers! And Fuji Rock....too greedy!





NEEDLES.
Needles' butterfly komon series

Komon, kamon!
I have always loved small patterns. When I was a vintage clothing enthusiast, I used to buy all kinds of 60s shirts from "Campus" and "Van Heusen" under the influence of my seniors. When I was an Ivy fanatic, I often wore small-patterned B.D. shirts and ties, following the style of the "Picture Book Ivy Boy Illustrated Book. Although the style differs from time to time, my boom in small-patterned clothing comes and goes periodically, but if I were to wear it now, a tracksuit like the one you see here would be comfortable. Needles has a good sense of mixing a classic small print pattern with a sporty item! As a Needles fan, I'm always impressed by this kind of off-the-beaten-path approach. I got a pair of pants right away and have been wearing them around. The fabric is thinner and lighter than usual track pants, which is great for the coming season. I might also buy a short-sleeved track jacket for summer!
Tops ¥26,400, Pants ¥23,100
Nepenthes.
nepenthes.co.uk

Mountain Research
Mountain Research belt pocket

I am an additionist.
I often hear that "fashion for adults is subtractive," but I am attracted to flashy things no matter how old I get, and I layer clothes and wear lots of accessories. I like to have a lot of things on top of each other. It seems that "adding" fits me better than "subtracting. The belt with pockets that I found at Mountain Research fits perfectly with my "additive habit" as shown here. It is a ridiculous item that takes the pocket detail seen in fishing wear and attaches it to a belt with a plastic buckle, and when layered over pants, it brings out a whole new look. In addition to its exciting appearance, the pockets of various sizes will surely come in handy for outdoor use. I plan to start bass fishing this spring, so it will be useful there as well!
28,600 each
*Black is available at ..... Research General Store" limited edition color
..... Research General Store
sett.co.jp

Sillage
Searge Sweatshirt Setup

Sweatshirts that are not loungewear.
As people spend more and more time at home, comfortable and easy-to-wear clothes are attracting more and more attention these days. Even sweatshirt set-ups, which until then had a strong image of loungewear, are now "acceptable" to wear on the street. The question is what to choose, and as a covetous person who is not satisfied with familiar brands or orthodox designs, I would like to recommend the "Searge" set-up! The parka has a relaxed silhouette with dropped shoulders and a longer back, and the pants also have a super-wide silhouette with tucks, so there is no loungewear atmosphere. It's a completely "fashionable" sweatshirt set-up. The sweatshirt fabric is French terry, knitted on a hang knitting machine over a long period of time, and the quality is impeccable. I'd like to coordinate it with lots of flashy hats, shoes, and accessories.
Hoodie ¥20,350, Pants ¥24,200
shearage
www.sillage.online

UGG®.
Ag Westsider Slide

Levety comfort.
In January of this year, UGG®, which has established a firm position in the sneaker scene, released its long-awaited new "Westsider Low Weather" sneakers. This pair of sneakers is in the so-called "thick-soled sneaker" category, and the newly developed "Treadlite by UGG™" sole unit by UGG® is so comfortable that I'm hooked on it. Not only is the cushioning provided by the thick sole, but the wide ground contact area provides excellent stability and walkability. To be honest, this is the first time I have been so captivated by the comfort of a sole. The "West Sider Slide" shown in the photo is a slide sandal equipped with this impressive sole unit. Moreover, the insole is made of sheepskin. It's a perfect fit for my feet. Without a doubt, these sandals are the most comfortable sandals I have ever worn. Both the black and chestnut colors are great, and I may buy them in two colors!
Each ¥17,600
AGU® / Deckers Japan
www.ugg.com/jp

What will happen in 2030?
AI, avatars, blockchain, 3D printing, flying cars.... It's been 14 years since the iPhone was introduced, 27 years since Amazon was born...what will we see in 9 years from now? We must not be left behind.





is not available
Jacket by Is Not Able to Avert

Is this the original "JOHN" rumored?
Hobby Shop News" started without warning. The simple structure, with just a photo of a product and a word or two of commentary, was too little information, but on the contrary, it made me curious about the shop. So I checked the store's website and Instagram, but even there, I couldn't find anything accurate. Then I get more curious and want to check it out at the store. What I am talking about is the "HOUYHNHNM's" blog written by Yuichi Danjo, owner of the famous restaurant "JOHN" in Yoyogi Uehara, Tokyo.If you have not read this series, please take a look at it, as it is sure to tickle the fashion lover's fancy.Mr. Danjo has started the brand "Is Not Available," which he describes as "a mysterious project that seems to be a JOHN original but is ambiguous. The photo shows the first jacket to be released. It is based on a piece of clothing that Mr. Danjo acquired at a local market in England several years ago, and was completed with the aim of achieving a finish that is neither outdoorsy nor urban. The size of the jacket when worn is also carefully adjusted to create a silhouette that is not too formal, in the best sense of the word. As he says, the design is not too formal or fussy, but rather strikes a line right on the edge. The blue-gray color, which is not black, is also very appealing. It is worth trying on at the store.
¥42,900
JOHN.
03-6407-0177
aiamjohn.com

PS Paul Smith
PS Paul Smith camouflage items

Fresh feeling.
Last year, "New Daily Life," a series of articles on the Paul Smith website in Japan, began. Various creators appear in the series, and their portraits and interviews are used to introduce fashions that are appropriate for the current era. In fact, I assisted in the second season, which started in March of this year. Three of my contributors have already been featured in the magazine. Former announcerYuki Maeda, floral artist, ,Music producer and DJ tofubeats, ,Hideyuki Nakayama, ArchitectI'm not usually involved in other companies' on-demand media as a single "huynum," so this is a very refreshing feeling. I usually don't have the opportunity to work on other companies' on-demand media as a single "HOUYHNHNM's" contributor, so this is a very new feeling for me, so please check back in April and May for other articles that will be published. The photo is of a camouflage jacket and shorts by "PS Paul Smith" that I fell in love with at first sight in the showroom when I went to a meeting for this project. I like the old-fashioned or worn-in look created by heavily washing and over-dyeing the entire fabric. This chamois doesn't stand out, and I thought it might be a good idea to try it for the first time in a while. By the way, the jacket is reversible. Turn it inside out and it becomes a plain jacket.
Jacket ¥39,600, Shorts ¥17,600
Paul Smith Limited
03-3478-5600
www.paulsmith.co.jp

NO BRAND
Wallet chain created by stylist Arata Kobayashi

One of my best work, finally completed.
Mr. Shin Kobayashi is a stylist who has been working with HOUYHNHNM's since I joined the company. He has a deep knowledge of fashion, of course, but he also has a big brother-like quality to him that makes me want to rely on him when the time comes. The other day, I asked him to do a fashion shoot for the magazine "Finam Unplugged. Without going into detail, he immediately understood my intentions and put together a wonderful styling. Here are the visuals for "SHOPPING CLUB" (pages 142, 144, 146). If you haven't checked them out yet, please do so. What we would like to introduce here is a manufacturing project that Mr. Arata has started. It is a wallet chain that he just recently completed. The prototype is made from silver parts he bought at antique markets and malls overseas. When he was using them by joining disparate pieces together, an antique dealer who saw them suggested he try making one. He chose 925 silver, a material that ages well, and even went to the trouble of making original stamps to engrave letters on the hooks and triangle parts. As the design was inspired by a chain attached to a pocket watch, the finished product is delicate and elegant enough to be worn by both men and women alike. It can be worn with a wallet or keys, and it took about a year from conception to completion. It will be available for order, so if you are interested, please send a DM to Mr. Shin's instagram.
¥71,500
Instagram:@arata0719

Melvita.
Melvita hand gel

Savior of the disinfection war era.
Hand sanitizing has become one of the new normal. Whenever I go to any restaurant, I am always asked to disinfect my hands, and on my days off or when I go to many restaurants, I always shout in my mind, "I just did that! I shout out in my mind, "I just did that! I think one of the reasons for my Corona fatigue is that I am tired of disinfection. But anyway, it is better to be careful now than not to be. In this day and age, it is always a good idea to carry a small disinfectant spray with you in case of emergencies. My recommendation is Melvita's Essence BIO Green Hand Gel, which contains 70% plant-derived alcohol. The best thing about it is the scent. It contains eucalyptus essential oil, which is refreshing, and just one drop is enough to soothe the senses. Another point is that it blends quickly into the hands and is not sticky. It also contains hyaluronic acid, so it does not make your hands rough. If you are looking for a hand gel, please give it a try. Moreover, it is certified organic.
¥1,210 (42ml pack)
Melvita Japon Customer Service
03-5210-5723
jp.melvita.com

FUJI & SUN
It's been a while since I've been in a festival schedule. What a luxury to eat BBQ while listening to music playing in the distance.





NICATA
Nikata soup stock

The power of soup stock.
Recently, I bought a large quantity of beef sinew (500g). I had an image that beef tendon is very troublesome to cook, but it is surprisingly easy. There are only a few troublesome steps, such as cleaning the blood, boiling and washing, but once that is cleared, all you have to do is boil it. The meat was so slimy, but after two hours of cooking, it was tender and juicy. Then the cooking process begins. The recipe is stewed beef tendon. Add konnyaku and daikon radish, soup stock, soy sauce, mirin, sake, and other ingredients, and simmer it in a bowl. The result was very tasty. I think the soup stock and soy sauce were probably good. I used Nikata's dashi stock packet and soy sauce made with Nikata's Dry Dough Bonito Soy Sauce Kit (see the website for details on the kit). Mr. Kaise (a Huinamu blogger) who makes this is Repizen Shizuoka, so through that connection I have access to the best ingredients and make the best dashi. It's also great for miso soup.
Left: Dried Bonito Soy Sauce Kit ¥1,944 (three from left); Middle: IZU BLEND ¥1,296; Right: SURUGA-BAY BLEND ¥1,296
scalpel sawtail (Prionurus scalprum, species of tang found from Japan to Taiwan)
www.nicata-bonito.com


BXB
BXB Bags


Bicycle update.
In this issue of Unplugged, I was in charge of the Bikepacking page. Commuters are in full swing when it comes to bicycles nowadays, but hippie gravel roads are still cool. One of the people who appeared in the magazine was using Bags By Bird, or BXB, saddlebags. I can't get enough of the aged look. BXB is a manufacturer in Atlanta, Georgia, and started in 2018. The lining is laminated with a waterproof fabric to keep out the rain. The fabric, straps, and buckles are all made in the USA. By the way, this is a saddle bag, but it can also be attached to the handlebars and has a capacity of 15~20 liters. However, since everything is handmade, it is difficult to find a bag in the color you like. However, since everything is handmade, it is difficult to find the color you like, and there are only a few available in Japan. If you find one, please buy it immediately. The IG account in the home country is also outstandingly cool.
¥42,900
clamworks
03-6338-0537

MOUNTAIN HARDWEAR
Mountain Hardwear Backpacks

I especially like Chuck.
I have a sack that I use for overnight tent camping and backpacking, about 75 liters. And a 20 liter bag for everyday use. The other day,Outdoor sauna on a day trip (available on HOUYHNHNM's YouTube)I realized that I needed something between a 75 and a 20, because a 20 is not enough and a 75 is too oversized. I thought it was important to have a sack with a capacity that is not too large or too small. On a different note, about two years ago, I started carrying a "Mountain Hardwear" bag for city use. It was my first "Mountain Hardwear" bag, and I was impressed by the way they think about their users. The partitioning of the cargo compartment, toughness, and ease of access made it easy to use. That's why I chose this 33-liter bag. I have opened and closed various zippers, but the Mountain Hardwear zipper is my best.
18,700 yen
Mountain Hardware
www.mountainhardwear.jp

THE NORTH FACE PURPLE LABEL
The North Face Purple Label sandals

I thought, "Down with sandals."
I am the type of person who cannot buy summer clothes while it is cold. But sandals, in particular, are often sold out just when I think I want them. So this year, I'm going to try to get my hands on them a little early. These sandals are from The North Face Purple Label. When I first saw these sandals, I thought, "What is down wearing with sandals? But when I tried them on, I was amazed. Of course, they are not hot, and the down gives them a taller instep than regular sandals, so they are easy to coordinate with other sandals. The pouty form is also cute, and the coloring gives them a bit of class. The moderate cushioning is also a nice touch. The water-repellent finish makes them suitable for the waterfront.
¥17,600
Nanamika Daikanyama
03-5728-6550