Making good products is important, but we also want to pursue the happiness of the people who wear them.
Do you think shoes that have been worn for a long time look cool, and do most of their owners have a certain style?
Ota:You all have insanely cool styles. They may get dirty from wearing them to work, or they may have a deep taste because they love the shoes and wear them every day. Most people don't want to replace their shoes because they have changed over time in a cool way and they are attached to them. . That's style, isn't it? It's not that they are trying to look stylish, but that they have become cool when they realize it. I think such people are really attractive.
. So it is "OUT OF FASION" and sustainable at the same time.
Ota:That is correct . Customization, as I mentioned earlier, is a customization that is done for the sake of having one's own style and wanting to follow it. I am doing this job because I want to respect such a style and thoughts. I believe that a person's style is born from what they have built up within themselves, not from simply wanting to stand out and be "different" or "fashionable. Therefore, when I do a repair job, I try to decipher the story as much as possible. The sweet spot is quite narrow and limited, but I find it fascinating because each person has his or her own story.
What should a customer do if he or she wants to have a pair of Red Wing shoes repaired?
Ota:Also mentioned on the official siteIf you have a pair of "Red Wing" shoes, please bring them to a Red Wing directly-managed store or dealer, or send them directly to Red Wing Japan and we will take care of them.
I'd like to see Mr. Ota, but I'm not sure if I should send them directly to Red Wing Japan.
Ota:Yes . If you fill out the application form with as many requests as possible, I will check them and contact you with the details of the repair and an estimate. Up until now, we have only been able to return to the factory settings, but from now on, we would like to be able to customize our services to a certain extent. . We would be happy if we can help our customers to make a pair of shoes that they love even more by doing so.
It is rare to find a company that is willing to customize their services in such a way.
Ota:I think so. Red Wing is a flexible company that can respond to such requests. It is important to make good products, but we also want to pursue the happiness of the people who wear our shoes. I think the best way to respond to customers' requests is face to face, so I hope we can hold repair and customization events at our directly-managed stores in the future.
