Three perspectives on the incomparable new select store UNFOLLOW. | feature

Unparalleled up-and-coming select store
Three perspectives that unravel UNFOLLOW.

UNFOLLOW, a select store that started in 2017 with the concept of "not following," has taken a new direction for the 21SS season. After rebranding, the noble concept has been further refined and seems to be gaining support mainly from young people, transcending gender boundaries. Its unparalleled pulse reminds us of the early days of the famous stores of the "BAYCREW'S" group, such as "RECHOP" and "WISM," which are also well-known in HOUYHNHNM's. To get a closer look at the true face of "Unfollow," we visited the relocated Tokyo store. We will unravel the store from three perspectives, including an overview of the rebranding, a conversation with the designer of the original FOLL brand and stylist Ramuda Takahashi, and styling using the latest items from the 21SS collection.

Photo_Kyouhei Yamamoto

Text_Masahiro Kosaka (CORNELL)

Model_Kenta Sakamoto

Edit_Yuri Sudo

TOPIC 3. Three styling samples created by FOLL21SS.

. From the royal style with a subtle touch of "uniqueness" to a look that symbolizes the season's theme, let's take a look at the three styles proposed by select shop AMPHORO, centered on the latest items from FOR! Let's take a look at three styles proposed by the select store "Unfollow," centered on the latest items from "Foll!

A graceful loose fit that shines through the wonder of the material .

The style is a one-tone ivory, the key color of the "Unfollow" 21SS collection. The contrast of fabrics, which is the essence of "Fol", stands out because of the ivory color. . Despite the loose fitting, the clean look is achieved by outlining the top and bottoms.

FOLL top ¥13,200, Maison Margiela pants ¥86900, Martin Rose shoes ¥79,200, BIIS accessories ¥20,900 (all at UNFOLLOW TOKYO 03-3486- 0906) 0906)

Balance is the key to contemporary western style .

The styling is a direct expression of "Western," the theme for the 21SS season of "FOR" by combining select items with vintage and original pieces. Although this western style could be considered old-fashioned, the soft colors and exquisite size balance give it a clean look that looks great on the street.

BED j.w. FORD〉blouse ¥38,500 (UNFOLLOW OSAKA 06-6635-5005), 〈FOLL〉T-shirt(Late May release) ¥9,900, 〈FOLL〉pants ¥17,600, 〈FOLL〉belt ¥14,080, 〈FOLL〉boots. UNFOUND vintage boots *Reference items (and others at UNFOLLOW TOKYO 03-3486-0906)

Balance is the key to contemporary western style .

The individuality of the wearer stands out in a simple outfit.

The shirt, with its compact collar, side pockets, and other subtle details, is the centerpiece of this simple look. This style, which enhances the personality of the wearer, symbolizes the values of "unfollow," which are not bound by time, age, or gender. On the feet, a pair of leather combination sneakers is paired with the shirt.

(FOLL) shirt ¥13,200, (FOLL×Wrangler) pants ¥13,200, (Maison Margiela) shoes ¥60,500 (all at UNFOLLOW TOKYO 03-3486-0906)