FEATURE | TIE UP

Translated By DeepL

Fruit of the Loom and welcome, tie-dye patterned summer.
Tie Dye Summer

Fruit of the Loom and welcome, tie-dye patterned summer.

FRUIT OF THE LOOM, well-known for its logo with a fruit motif, will release tie-dye pattern T-shirts in a variety of colors and patterns for the summer. Now, how do sophisticated fashionable people wear these brightly colored T-shirts? We asked four Tokyo-based creators to suggest the best summer styles using tie-dye patterns.

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PROFILE

Natalie.
Owner of HOTEL DRUGS

The owner of HOTEL DRUGS, a coffee stand loved by men and women of all ages, including creators, neighborhood workers, and young coffee lovers, as a place to relax in the Harajuku/Sendagaya area. He is loved by many people for his friendly personality and popularity, and has many fans for his unique and professional fashion style. He also has deep ties with artists and creators in Japan and abroad, and the original items he collaborates with these people on an irregular basis are so popular that they are always in a battle to be sold out. She is an active barista and mother of a child.

I had an image that tie-dye patterned items looked good on you personally, but what were your impressions when you actually tried them on?

I have always liked loud colors and vivid color schemes, and when I made an original T-shirt for our store with a good friend of the creator and his store a while ago, we used a tie-dye design, and I certainly like tie-dye items because of this trend!

The coloring fits Nathalie's personality perfectly and goes well with her outfit of the day!

The T-shirt has a tie-dye pattern, but the color is light, so I matched the pants with a vivid pink color. It looks eccentric, but it's just the way I usually wear it!

Do you have any rules for choosing T-shirts as well as how to wear them?

I usually try to match the size of my clothes with either a true-to-size or a slightly loose silhouette, depending on the design, but with tie-dye patterns, I like to match them with a loose, open feel!

What kind of places would you like to go with this outfit?

If it were a nice day, you would want to wear it with blue skies. If the Corona calms you down, you can go to the city, or even to the leisure scene at the beach or river with it, and it is perfect for camping sites and festivals in the mountains and other places. If it has this much impact, you can rest assured that it won't get lost! (Laughs)

Lastly, what kind of brand is Fruit of the Loom for you?

I have a strong image of pack T-shirts, and I have been using them for a long time! I also like the logo with the fruit motif, and when I see Fruit of the Loom bodies at thrift stores, I tend to buy them.

A simple tie-dye T-shirt with the brand name printed on the chest in the same color as the base color of the body. It follows the form of the general standard line and remains comfortable to wear. A wide range of color variations are available, including green, purple, and pink in addition to yellow. Also available in the same design and color variations with long sleeves. 6,050 yen

INFORMATION

FRUIT OF THE LOOM

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