Craftsmanship that is close to durability and portability.

Aluminum is used for the touch-sensitive part and the case , making it look like a jewelry box. The anodizing process makes it sturdy and luxurious. The use of aluminum, which can be enjoyed as it ages, is part of Bang & Olufsen's brand identity.
SIRUP's music is very appealing in that it is created with a different vector of expression for the same song, with the live performance focusing on live sound and realism, while the music video is a well-designed visual work.
. Nowadays, unlike in the past, we have social networking and various media, so I think it is better to communicate as much as possible. Until now, there has been a tendency for artists to raise the mystique by not commenting, or not explaining. However, for this album, I dared to use self-liner notes.Youtube comments sectionI put it in the
I see.
However, just because you read it doesn't mean that you can only listen to it in that direction; I think it's meant to help you notice different aspects of the song. As you mentioned earlier, being able to express differently in a live performance and in a music video is quite significant for me. The live arrangement is different from the soundtrack, with different costumes and different ways of presenting the song, and I made it very well done. It often happens that the song is totally different from the soundtrack, but the vibe of the song is very high when you hear it live. Also, on social networking sites, I am nowDisseminate social issues and more.. I am trying to communicate these things. I think that by communicating these things, music and myself are all connected. I think music is something deeper than that.

What do you mean?
My music is roots music, so I have roots and I hope I can express and transmit myself on that basis. in HIPHOP and R&B, there are modern lyrics with roots and modern blues, but basically, roots music comes from the same place. HipHop and R&B also address social issues, and there is a history of the civil rights movement being closely related to the historical background of when black music began to flourish . There is also the history of the civil rights movement, which was closely related to the period in which black music began to flourish. If we can share these aspects, I think this kind of music will take root more.

. It's very deep. By the way, what kind of music would you like to listen to on the Beoplay EQ?
I mainly listen to R&B that is alternative, so I quite like the straightforward sound of the "Beoplay EQ".

The Beoplay EQ, which features noise canceling that does not destroy sound quality, has contours in the bass and clean highs. Sound is heard cleanly.
Beoplay EQ" is tuned to the "right" sound from Bang & Olufsen's point of view, but everyone has their own taste, so we have included an equalizer in the dedicated app. We want it to be equally and widely transmitted for a long time. That kind of philosophy is a characteristic of Denmark.
I see. I guess Bang & Olufsen's philosophy is to make the foundation of the music in a straightforward manner because of the equalization. We are also making music that we think is good, so we would be very happy if people would listen to it honestly at first. After that, it would be great if they like it.

In the past year and a half since Corona, the resolution of the lyrics has improved to the point where I can get into the music, and the message has become much stronger, but I think that my songs are meaningless unless they can be danced to. . So, I always want to keep a creative balance in that area. Words are included in my music, but when I notice it without being aware of it, my body moves. . I would like you to listen to my music on the Beoplay EQ.