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Exploring the one-and-only, MY G-SHOCK. Case01: Takayuki Fujii, Non-native designer
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Exploring the one-and-only, MY G-SHOCK. Case01: Takayuki Fujii, Non-native designer

If only I could make a G-Shock in the color of my choice. A project to make such a wish come true will begin on October 20. The service, called "MY G-SHOCK," is based on the standard 5600 model, and allows users to choose their own color scheme for the dial, bezel, belt, belt loop, and buckle. The total number of combinations is more than 1.9 million. This time, we asked people from various occupations to experience "MY G-SHOCK.

In the first installment of this series, we are joined by Takayuki Fujii, designer of "non-native" brand. Mr. Fujii, who has designed for his own brand as well as handled a variety of custom-made products, has created a unique and outstanding color scheme.

. austere, but also casually playful.

Once the face combination has been decided, the next step is to select a belt. This is where the designer shows his/her skills. It is good to choose the same color as the bezel for a simple, one-tone look, but you may also want to enjoy the subtlety of the color combination. Incidentally, it is also possible to choose a different color scheme for the top and bottom. Fujii, who was also selecting a belt, said, "I don't want to use a combination that is already in the inline collection.

The first color he picked up was beige. In a sense, this color is typical of Mr. Fujii, as it is used in many items at Non-Native, but as he matched it with the dial, he looked puzzled, saying, "Hmmm.

. "It doesn't really ring a bell. By the way, it looks like you can choose between one or three belt loops, right? . Actually, I wanted to use turquoise as a color scheme, but it would look a little too pretty with beige. But it would look a little too pretty with beige.

The belt loops can be made in three strands, and each of the three can be a different color. . It appears that you would like to use turquoise for one of the three belt loops. We look at the overall color balance and try to find the best combination of the belt and the face, as well as the belt loops at the same time.

. turquoise and gray seem to go well together. . Gray is easy to match with many colors. It goes well with black, navy, olive, and military colors. If you put turquoise in one point, it would look like a bangle with a stone in it.

So, he decided on gray for the belt, selected "gray, turquoise, and gray" for the three belt loops, and black for the buckle. When I set up all the parts and handed them to Mr. Fujii, he seemed pleased and said, "It looks good. . However, he was still undecided. Mr. Fujii stares at the belt loop parts on the table.

I also wanted to make the belt loops on the buckle side of the three belt loops black. When I put it around my arm, I wanted to create a gradation by having the belt loops continue from the buckle in black, turquoise, and gray.

. He paid close attention to the coloring, paying attention to even the subtle differences in color. After replacing the belt loops as ordered, he picked up the finished "G-Shock" and said, "I can use this. It's finished. It's an unlikely coloring, isn't it? He finally expressed his relief.

. With so many colors to choose from, it's hard to decide which one to choose. But, as I mentioned earlier, gray is a color that can be easily matched with anything, and with a single point of turquoise like this, I think it will be praised by women. It has an austere feel to it, but is also subtly playful.

As Mr. Fujii says, the gray base is easy to use, but the effective use of additional colors adds to its appeal as a fashion item. The color scheme has a certain "non-native" feel to it.

. "I guess it's this one point that makes me do it. I wear black and only the stitching is light blue, and I always think that's about right, so..."

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