FEATURE | TIE UP

Translated By DeepL

Logic of design without aesthetic formality by E5eyevan.
Design of the Tool

Logic of design without aesthetic formality by E5eyevan.

When you hear the word "design," what image comes to mind? If you look up the word "design" in a dictionary, you will find the following meaning. It is "a comprehensive plan for the design of a product that considers and coordinates the material, functional, and aesthetic qualities of the product with the various requirements of technology, production, and consumption.

EYEVAN" was created based on the concept of "glasses that can be worn. E5 eyevan, the fifth eyewear brand derived from E5 eyevan, was started by eliminating the "aesthetic formality" of such designs and pursuing the essence of the product as a tool. However, the resulting products are beautiful and truly "wearable.

The background and process that led to the creation of this new brand is also the path of designer Hirotaka Nakagawa's questioning and challenging of "design. In this interview, we will trace the path of Hirotaka Nakagawa with Taisuke Nakamuro of "Murofis," an old acquaintance and Ivan fan.

  • Photo_Shinji Serizawa
  • Text_Yuichiro Tsuji
  • Edit_Ryo Komuta

. We continue to make tools for the people who live there, in accordance with the times.

I am wondering what the people at the factory said to you.

Nakagawa: I wanted E5 eyevan to be like an industrial product, so I wanted to make it as easy to produce as possible. Our first priority was to make the end user's product unbreakable, then to make it easy for the store staff to adjust, and finally to make it easy for the factory staff to make.

Nakamuro: That's great, isn't it? Isn't it kind to all of us?

Nakagawa: But when I told this to the people at the factory, they said, "That's not true at all" (laughs).

All: (Laughter).

Nakagawa: But to make it really easy to make, we interviewed the people at the factory. What kind of shape do you like? For example, this pad is made by winding a material called "Nyclel" around the core. For example, this pad is made by wrapping a material called nucleolus around a core. Normally, we would design the core first, and then ask the factory whether it would be effective or not. . Or, we ask the factory for a shape that is easy to wind, and then add a design. In this case, the latter pattern was used, and we decided that a rectangular shape would be best, so we adopted the shape as it is.

Industrial products and tools should be available to those who need them. We should make only as many of them as are needed. Then, as we find areas for improvement, we must continue to make them better and better. I myself had never thought of it that way before. Even I myself think that someone completely different is designing these products (laughs).

. It seems to broaden the range of ideas.

Nakagawa: Yes, that's right. People's faces come in all shapes and sizes, and the body shapes of people born in the past have also changed. If eyeglasses can adapt to these changes, there will always be something to do. E5 eyevan" pursues the essence of the human body as a tool, so I feel that if we continue to make tools for the people who live there in accordance with the times, there will always be a theme for us.

Nakamuro: You have created a good brand. Mr. Nakagawa, you once said, "Without such a brand, the company will be ruined. That left a deep impression on me.

Nakagawa: If I don't, I will lose my job (laughs). If I don't make good products, the members I work with won't be able to advertise or sell them in a good way.

Nakamuro: In my mind, Mr. Nakagawa's glasses are one of my standards. When I look at other brands, I am simply amazed when I see a pair of glasses with the same level of attention to detail. But this time, he has raised that standard again. What are you going to do with your body like this?

Nakagawa: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no . But I'm honestly happy to hear you say that , thank you very much. Thank you very much.

INFORMATION

EYEVAN PR

Phone: 03-6450-5300
e5eyevan.com

*Ahead of the general release in December, a pop-up store will be held for a limited time with the following contents.

Dates: September 25 (Sat) - October 24 (Sun)

EYEVAN 7285 TOKYO

Address: 2F POP-UP space, 5-16-2 Minami-Aoyama, Minato-ku, Tokyo
Open: 11:00 - 20:00 (closed Tuesdays)
Phone: 03-3409-7285 (by appointment only)
Designer Mr. Nakagawa will be at the store from September 25 (Sat.) to September 26 (Sun.)
Reservation site:https://reserva.be/e5

THE EYEVAN Kyoto Gion

Address: 570-125, South side of Gion-cho, Higashiyama-ku, Kyoto-shi, Kyoto
Open: 11:00-19:00 (closed on Wednesdays)
Phone: 075-561-2300
Designer Mr. Nakagawa will be at the store from October 9 (Sat.) to October 10 (Sun.)

Continuer

Address: Calum Ebisu 1F, 2-9-2 Ebisu-Minami, Shibuya-ku, Tokyo
Open: 12:00 - 20:00 00( Wednesday closed )
Phone: 03-3792-8978

*The E5 eyevan Concept Book will be given to customers who purchase the E5 eyevan at the pop-up store during the period of the event.

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