The Yosemite Mobile Strap
Some heaven and no hell.

Yosemite Mobile Strap, which started out as "Yosemite Strap" for cameras and captivated connoisseurs at select stores, students, and even housewives with its rich colors and durability based on climbing ropes, is now stronger and newer. People who have used it say they are captivated by it, but what we want those who have not yet used it to know is its merit. We look back at the "heaven" of having the Yosemite Mobile Strap and the "hell" of not having it, with pictures by popular illustrator Okataoka.

Photo_Haruka Shinzawa
Illustration_Okataoka
Text_Shinri Kobayashi
Edit_Shuhei Wakiyama

02 Faster and easier smartphone payments.

I want to be empty-handed and don't want to carry a bag, so all the little things like lip balm, cards, receipts, keys, phone, etc. are stuffed directly into my pockets.

Of course, I don't want to carry a wallet, so I use electronic payment a lot these days.

But today, when I took out my phone at the register, I smashed all the contents of my other pockets as well. I was so embarrassed that there was a line of people behind me.

I often use electronic payment on my smartphone because I can earn points and don't have to carry cash such as coins. Naturally, a single smartphone is sufficient for convenience stores, supermarkets, train rides, etc. .

I used to take my phone in and out of my pocket frequently, but since I started using the "Yosemite Mobile Strap," I no longer have that hassle and my days are stress-free.

Payments are faster and easier, and I feel like my life has somehow gone up a notch.