Bespoke items complement something that is missing.
The Paint Cover Coach Jacket, a modern take on the classic coverall, is a classic collaboration with BEAMS.
Yamada: BEAMS has been incorporating paint-skipping designs in its special orders for about 25 years (laughs). (Laughs) That is very typical of BEAMS. When I was working at BEAMS, there was a time when a special order of Levi's 505s with paint flying off them sold like hotcakes, and that left a lasting impression on me. Of course, workwear goes well with arrangements that skip paint, so I think it gives off a certain atmosphere.
Do you notice anything when you try on the custom-made items?
Yamada: I prefer regular coveralls, but this coach jacket-style design, with the paint flying around, complements the "something missing" in the standard item. For the street generation, I think these painted designs are easier to wear than regular coveralls. The body width is a bit wide, so it is best to wear it oversized.
How would you style the Paint Cover Coach Jacket yourself?
Yamada: If you use too many work items in your outfit, it will make it look too dowdy. If you use work items for the outerwear, I would like to dress it cleanly by wearing pants made of wool or with slacks or other elegant items. The same approach can be taken with standard coveralls, but I would like to create a look like a set-up by matching wool pants of the same color, even though they are made of different materials.
Q: If you were to make a special order of standard coveralls, how would you approach it?
Yamada: If it were me, I like this standard shape, so I would keep that unchanged and make the material melton. It's heavy, and I don't think it would sell well. ...... (laughs). I think it would be interesting to make the body a little wider and replace it with a black or navy melton material. And the name tag should be in neon color. I don't want to alter it too much, because I want to keep the "naughty" look.
I see that the idea of a special order is becoming more and more concrete (laughs).
Yamada: Basically, I like heavy fabrics such as flannel and melton, so I would like to bring out that inertia (laughs). (Laughs) For example, it might be a good idea to use Italian fabrics such as Loro Piana, which a certain brand also used to do. That way, not only the younger generation, but also people who like suits could wear it. It might also be interesting to cut the hem of the melton to a shorter length. Various ideas came to mind (laughs).
It looks pretty good. If a special-order item comes to fruition, I will definitely buy it (laughs).
Yamada: Oh, it sold (laughs). Now I'm sure I can sell two of these, one for myself and one for you. I could also make the painted pants in melton or flannel fabric and wear them with the melton fabric coveralls like a set-up.
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