Focus 01_Space
A friendly space that is easy to peek into.
Let's start with the "vessel". The bright floor, the open structure, and the soft interior with a balance of natural materials give a cozy feeling.
Just as I sensed this atmosphere, Mr. Abe said to me, "Don't you think this is a little different from your usual store design?" Mr. Abe said to me, "Isn't this a little different from your usual shop design?
The previous stores had a stately, heritage feel to them, but this one has a more intimate feel. However, in this store, we have kept those tastes to a minimum, and have made a conscious effort to create a more approachable store. We aimed to create a friendly store where customers can easily walk in and take a peek without hesitation.
Mr. Abe says so enthusiastically. . He gave us some pointers on each specific detail of the space.
. first of all, the partitions in the store. . This partition is made of wood, and the red paint is the key point. While keeping the reddish brown color typical of Red Wing, the factory in the home country applies this kind of paint to the wood of the fixtures everywhere. This is a commercial facility, so insects rarely come in here, but the brand's meticulous attention to detail is expressed here.
. followed by this fixture. . We put a bundle of straw inside. Red Wing boots are made of cowhide, and straw is important fodder for cows. So we tie them together in this way.
. and another reason for utilizing these natural materials in our fixtures is that we are conscious of creating an environmentally friendly store. It may be a small thing, but we are choosing materials that are sustainable for our future. This is something that Red Wing is focusing on right now, and we are moving toward further strengthening our awareness of this, and not just in the creation of our stores.
. I'd also like to draw your attention to this wall. We have printed advertisements from the past here, so that customers who are not familiar with Red Wing can see the history of the brand from different eras.
. There are many advertisements, from heritage-inspired ads composed of illustrations, to retro-futuristic 80s visuals, with added explanations of details as seen in the 90s catalogs, so you can feel the scent of each era. However, the design of the boots has not changed that much over the years. In other words, Red Wing boots are items with a high degree of perfection, which is also proven here. I hope you can feel the identity of the brand here.
