The Importance of Fashion and Essence in the Horticulturist.
Solso Farm is only open on weekends. The rest of the time, he has another job. He says he spends his weekdays roughly like this.
He arrives at the office at 8:00 a.m. and begins by taking care of the plants. The morning ends with watering, maintenance, and rooting of the vast number of plants. In the afternoon, he delivers plants or visits homes to work on gardens. Naturally, their clothes and shoes get dirty from the hard and dirty work of carrying plants and tinkering with the soil. Nevertheless, the company places great importance on the appearance of its staff, so much so that it is written in the company's bylaws that they should be aware of TPO when it comes to their clothing.
Because it is a muddy job, we always want to look cool," says Ihara of "SOLSO. Sometimes staff members go to customers' homes, and other times they go into commercial facilities before they open to install plants. That is why we need to be aware of TPO.
We want to convey the image that green is cool and fun from the outside. The T-shirts that our staff wears for their uniforms are also made in cooperation with "Nessence. We have many opportunities to take off and put on our shoes, and "Brand Stone" is easy to take off and looks cool even when it is left on the floor.
However, what I don't want you to misunderstand is that the appeal of both "Brand Stone" and "Green" is not only about coolness. In this day and age, coolness alone is not enough. This statement is very significant because "Solso" has been spreading cool green in the world together with fashion brands and stores.
Compared to when we were first established, it is now easier for anyone to obtain information through SNS and other means. Nowadays, both the appearance and the essence are important, and both are required. I think both are needed, not just one or the other. Brand Stone is just such a brand. It fits the times, but is not affected by trends. They look good, and when you wear them, they are functional and easy to use, so I can understand why people love them. I think that's why many of our staff have several pairs for both personal and professional use.
