FEATURE | TIE UP

Translated By DeepL

The green of Solso Farm and the branded stones that support the feet.
It looks better over time.

The green of Solso Farm and the branded stones that support the feet.

There is nothing better than the "real thing" in any age. Blundstone, which has been in business for 151 years, was supported by workers as work shoes, and was even adopted by the Australian Army during World War II. Today, Blundstone shoes are recognized as a fashion item, and at the same time, they support the feet of real workers such as horticulturists. We visited SOLSO FARM, a plant store that employs them as uniforms, to hear what heavy users have to say.

Plants and branded stones over a long time horizon.

There have certainly been changes in our lives over the past year. But there are other things that continue to change in a gradual way.

The critical situation of our planet is not yet over. In Japan, we are not there yet, but the news of environmental problems is reported at the top of the world's news. We want people to realize that the act of growing plants is an opportunity to think about the future of the earth. Growing plants and other things is connected to thinking on a long time axis. When planting plants, we do not seek only the best now. We plan for what will look even better if it grows like this over the next few years. We look at things from a long-term perspective.

A seed sprouts, blossoms, withers, and flies. Although nothing can compare to the seemingly endless workings of nature, even the sturdy shoes made by "BrandStone" can be used for a long time. In the course of each user's lifestyle, the fact that shoes get scratches and stains may be called "nurturing" them.

Brandstone recently launched a vegan model. The company does not rush to create damaged shoes, but rather offers a wide variety of options. The reason for this choice must be that shoes that are unique to each individual's lifestyle are the real thing. Whether or not the "Brand Stone" created in the course of daily life has a good expression is up to you, the user, to decide. It is up to you, the user, to decide.

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