What Will Happen? Outdoor. 2021 to 2022 | feature

In connection with the experience, the outdoors goes one step further.

Do you think the reason why outdoor activities have grown so much in 2021 is because, like saunas, they are an "experience"?

Kobayashi:. I think the reason the outdoors is growing more than saunas is because it is a place where you can acquire a lot of awareness through experience. Of course, Corona gave me momentum, but I can discover things that I would tend to overlook if I lived a normal life.

For example, if you go fishing and see how beautiful the fish are, you will not think of throwing garbage along the river on your way home. Of course, there may be people who find fish "disgusting," but... (laughs). (laughs) . I think it's important to be able to recognize the "clean" or "disgusting" fish. It is important to be able to recognize something as "beautiful" or "disgusting." For example, when you start looking up the fish you caught today and wonder what kind of fish it is.

. I think more and more people may come to this kind of realization through outdoor activities.

Kobayashi:It would be nice if it were. People will start to think about the environment and food, and as a result, they will start to buy better products. At Purveyors, we only carry items that are good for you and that will last a long time. Items are only those that won't wear out after 10 years.

If you are used to low-priced items, quality items may seem expensive, but if you think about the fact that you can use them slowly for 10 years or more, they are definitely better for the environment, for your mentality, and for depreciation! . I think you'll realize that it's better for the environment, your mentality, and the depreciation.

In order to help people become aware of this, I think it is necessary for the makers and sellers to communicate their messages more clearly. I mentioned at the beginning that "Purveyors" may be confusing because of the variety of items on display, but I hope to cover this by providing attentive customer service. If we do what we can do to provide the best experience, the outdoors will become more integrated into our lifestyles. We need to organize the traffic properly.

Incidentally, are there any brands or stores that are practicing this?

Kobayashi:Zane Arts" is truly brilliant! The focus is on items that are family-oriented, not too expensive, and that can satisfy an itch. Every item is the same color, and there is not a single item so far that doesn't fit the brand image, and I don't think users will be confused because the proposal is clear.

I heard from an acquaintance that when the owner of Supreme was asked, "What do you always think about for your customers? I heard from an acquaintance that when the owner of "Supreme" was asked the question, "What is the one thing you always think about for your customers? I think that spirit has something in common with Zane Arts.

What do you think will happen in 2022 as a result of more and more people having a good and correct experience?

Kobayashi:I believe that the combination of sauna and camping, which has already created a good synergy, will explode in the coming year and beyond. I often hear that people want to build outdoor sauna facilities, and the number of projects that I am asked to work on has increased considerably. That is why I want to make sure that people know how to enjoy saunas, so that the quality of saunas does not decline due to the proliferation of saunas, and so that people do not think that saunas are just like this.