The revolution caused by the "Air" technology created by Nike.
Nike's "AIR MAX REVOLUTION TOKYO" was held at Hyokeikan in Tokyo's Ueno Park for three days from March 24 to 26, just before the blooming of the cherry blossoms. The first "Air Max" went on sale on March 26, 1987. This event commemorates the 30th anniversary of this masterpiece, which was the first to be equipped with Nike Air, a technology that has become a well-known standard for everyone. Nike's close relationship with various cultures, not to mention sports, made it possible to realize this historic project.
A celebration of Air Max held in a venerable museum.
Hyokeikan, Japan's first full-fledged art museum, was the setting for "Air Max Revolution Tokyo," held in a historic place with a history of more than 100 years.
The three-day event combined Tokyo's world-class art, music, and technology with sports through the timeless Air Max.
The festive space, which makes use of Western architecture from the Meiji era, was designed to create a festive atmosphere, and the excitement of the visitors reached a maximum at the exterior and entrance.
A fusion of technology and culture expressed by the top creators of each session.
The three-day event consisted of various installations expressing the history and future of Air Max, as well as programs such as talk shows, a quiz competition about "Air Max" called "Sneakers Cup," and live DJ performances.
The "Air Max Geneology" program within this event, which shines the history of the "Air Max" from various angles, was co-produced by NF, with Ichiro Yamaguchi of Sakanaction as the initiator.
It is no exaggeration to say that their presence was a major part of the event that portrayed the current culture without falling into a kind of nostalgia.
NF is home to many of Tokyo's leading creators, including Yamaguchi, Wonderwall's Masamichi Katayama, stylist Shinichi Mita, and media artist Daito Manabe, who also works as a DJ.
This project pursues the fusion of various cultures and new ways of music through music, and the idea of the fusion of new technology and culture that NF envisions through the "Air Max" was a common thread that ran through this Geneology Zone.
An in-depth report on the inside of the Air Max Revolution Tokyo!
A Japanese garden in homage to Karesansui, consisting of various "Air Maxes" created by the aforementioned Mr. Katayama and Asami Nemoto, a hair and makeup artist also belonging to NF.
This work, created in a Western-style design, was exquisitely incongruous and beautifully portrayed the ancient Japanese sense of beauty in a modern way. Many visitors came all the way from overseas and from the countryside, and it was particularly impressive that this exhibition was often crowded with foreign visitors.
An installation by stylist Mr. Mita that combines cutting-edge technology with objects featuring alien creatures in outer space, which have been dismantled and rebuilt from "Air Max" models.
. The Air Max sneaker expresses the sense of futurism that the sneaker was originally equipped with. Air units were used on the seat of the bench, attracting the interest of visitors.
The "Air Max Beatmaker" section, which aims to fuse run, music, and video, will also be on display. The "Air Max Beatmaker," a fusion of run, music, and video, was also on display, A wide range of content was on display for the enjoyment of visitors.
On the first day of this edition ofVault ForwardThe only Japanese participant, designer Naotaka Konno, gave a talk show at the "Sneakers of the Year" event. Although he unfortunately did not win the first prize, his designs, which showed Tokyo's night culture and his overflowing love of sneakers, became a worldwide topic of conversation on Instagram.
The "NF Culture Lounge," hosted by Ichiro Yamaguchi, consisted of a total of three talk sessions by NF members over the three days. Talks about each of the "Air Max Geneology" installations were listened to with rapt attention by people of all ages interested in creative pursuits.
A special DJ live performance was the finale of the Air Max 30th Anniversary.
After the "Sneakers Cup" finals and the announcement of the winner of the "Vote Forward" (this time it was LA's Sean Wotherspoon!), the final day of the event saw a special DJ live performance by NF. ), the final day of the event featured a special DJ live performance by NF.
Although the weather was unfortunately drizzling, many visitors were intoxicated by the music played by NF, and the "Air Max Revolution Tokyo" came to a spectacular finale.
The three days of the event were a summary of the story spun out from the long history of the "Air Max" sneaker around the world, and at the same time, it foreshadowed the arrival of a new paradigm.
