FEATURE | TIE UP

Translated By DeepL

What is the skill of the innovator who leads Gramichi to become a "true classic"?
FUTURE IS IN THE PAST

What is the skill of the innovator who leads Gramichi to become a "true classic"?

The founder of GRAMICCI was a gorilla climber. His pursuit of the best pants for climbing rocks resulted in the cotton pants we all know and love. At the time, technological innovation had advanced, and more sophisticated materials could have been used. . However, he stuck to the rugged atmosphere and ease of wear to the point of sincerity. His sincere attitude and aesthetic sense transcended genres, and was supported by the hippies and surfers of the West Coast. Then came the modern age. As "GRAMICHI" has continued to undergo various updates, more and more of its products have become outdoorsy. Stefan, who will start working on the brand in the spring/summer 2022 season, has created a stir. We asked the new creative director, who creates collections in the spirit of "learning from the past," to talk about the future of "GRAMICHI.

If it's jeans, it's Levi's." We want to grow Gramichi into such a brand. We want to develop Gramichi into such a brand.

When I look at your work, I feel a respect for "Gramichi," but at the same time, I also feel streetwise and laid-back feelings.

Stephan:Thank you very much. However, since Gramichi is already loved by users all over the world, we had to think about where we could make improvements.

Do you have a theme in your direction?

Stephan:Newnes."

What does it mean?

Stephan:Freshness. But only while respecting the history of "GRAMICHI". From the next season, we are planning to introduce more original items, and many items from the past will be reprinted. By mixing my knowledge with these items, I think we will be able to increase the number of items that are both authentic and new.

Items from the fall/winter 2022 collection unveiled at the exhibition. The items will not go on sale until fall of this year, but they feature designs that have never been seen in GRAMICHI before.

By the way, Stefan, which pants do you like?

Stephan:Of course, I love all of them, but when it comes to what I wear most often, I guess I would have to say "Gramichi pants. I wear them for hiking, skateboarding, and city wear, and I can use them for any occasion. They go with everything, whether it's Birkenstock or Salomon shoes.

Lastly, Stefan, what kind of brand do you want to develop for GRAMICHI?

Stephan:I do not envision any major reforms. As mentioned above, we value our roots and history. Therefore, I would like to return to the "Gramichi" of the 80s and 90s.

Also, one thing I have in mind is to develop GRAMICHI into a brand that people say, "When it comes to pants, it's GRAMICHI," just as they say, "When it comes to jeans, it's 501 from Levi's." I don't know how many years it will take, and it may be difficult. I don't know how many years it will take, and it may be difficult, but I believe that with one more step, "Gramichi" can reach that stage.

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Phone: 0120-900-736
Gramichi Official Site

Edit_Ryo Muramatsu
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