FEATURE | TIE UP

Translated By DeepL

Four keywords to know The North Face Purple Label.
go back in time.

Four keywords to know The North Face Purple Label.

Back in 2003, when outdoor activities and fashion were not as intertwined as they are today. It was a time when outdoor activities and fashion were not as intertwined as they are today. The term "urban outdoors" had not yet been coined. It was there that The North Face Purple Label was born. Produced by Nana Mika and in collaboration with The North Face, the brand rapidly gained support and now has a solid position. What is the pioneer of connecting the outdoors and fashion thinking now, and where is it headed? We will unravel the brand's spring/summer season items along with four keywords.

  • Photo_Arata Suzuki
  • Styling_Takeshi Toyoshima
  • Hair&Make_Narumi Tsukuba
  • Model_ZEN
  • Text_Keisuke Kimura
  • Edit_Yosuke Ishii

Key Word 01_HEAVY DUTY Clothes that can be worn without hesitation and last for a long time.

The North Face Purple Label mountain parka ¥38,500, vest ¥24,200, T-shirt ¥9,680, sweatpants ¥25,300, cap ¥7,590 (Nanamica Online), other personal items of the stylist

The North Face Purple Label's 65/35 Bay Head Cloth is an indispensable fabric. This heavy-duty fabric is made from a 65/35 blend of polyester and cotton in the yarn state, and is densely woven to give it a natural cotton-like feel, yet it is easy to dry and durable. The representative of this is the mountain parka, which has been released since the brand's early days. It is also the masterpiece of "The North Face Purple Label.

This season's mountain parka is also available in a big silhouette version, in keeping with the zeitgeist. It also features a return to the classics, which is why the lining and outer fabric are bi-colored.

Heavy-duty means , which translates directly to "able to withstand heavy use and durability. Whether worn with care or carelessly, The North Face Purple Label items are strong enough to be passed down from children to grandchildren. If I had to choose, I would choose such clothes.

65/35 Big Mountain Parka

38,500 yen

This big mountain parka is made of 65/35 bay head cloth, the brand's standard material. The outer fabric is treated with a water-repellent finish to give it both a classic look and functionality, and while it follows the details of the mountain parkas of the 1970s, the silhouette has been greatly updated.

INFORMATION

Nanamica Mountain

Open: Friday, March 18
Address: CUBE Daikanyama, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
*This is a new store opening on Friday, March 18. The phone number listed will be opened after the opening