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Translated By DeepL

Adimatic" sneakers as a culture that speaks across generations.
Cross Talk - adidas Originals "Adimatic"

Adimatic" sneakers as a culture that speaks across generations.

Sneakers have always evolved as a culture. What was originally created for the purpose of sports has been accepted as a fashion item and has continued to grow while involving music and art. In the sneaker market, the first reissue of the "Adimatic," originally released in 1996, is expected to be a major topic in 2022. We gathered people who know the "Adimatic" in real life, people who admired it, and people who saw it for the first time, and had a trilogy talk about sneakers. With "Adimatic" as the keyword, we will explore the role of sneakers as a part of culture.

The impact was clearly different from that of authentic shoes (Egawa).

What did you think of the craze at that time?

Egawa:If I am honest, this is the first time I have actually held one in my hands (laughs). (Laughs.) Of course, I knew it existed. I knew it was popular, but at the time I was looking at it from an angle... (laughs). I have always had a tendency to avoid trends and fads... (laughs).

Yamamoto:Actually, today is the first time for me to wear them (laughs). (Laughs.) For my generation, the "Adimatic" was already very popular, hard to find, and the subject of much admiration. So, rather than wearing them myself, they were the kind of model that I would always find at my sneaker-loving friends' houses.

Egawa:I think Adidas also released a model called "Norton" around the same time. Both "Adimatic" and "Norton" were designed following the trend of skate shoes of the time, with a voluminous silhouette and a thick tongue. However, at the time, I was in favor of the "Norton. I remember "Norton" was hard and "Adimatic" was softer. So maybe I have actually worn "Adimatic" before (laughs).

I had the impression that the "Adimatic" was a very sharply designed shoe. I remember the three very thick stripes, the tribal design of the midsole, and the strong impact of this futuristic model, which was clearly different from authentic court shoes.

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