I want serendipity to happen.
I heard that the store on the first floor has the most extensive product lineup. . In that sense, there are many things that have the potential to become an obsession.
Shibata:. We have changed the way we display all of our products in this renewal. Generally, the men's wear is displayed here and the women's wear is here. But at "The Camp," we have created a seamless, borderless display. We believe that dissolving boundaries is the current value system, and we have eliminated the boundaries between men and women, and also between outdoor activities, fashion, and furniture.
Shibata:Men's and women's products can be right next to each other. Also, for clothes that can be genderless, we are putting clothes on female mannequins that used to only be worn by men on male mannequins. In fact, we have a men's "Nautica" in the middle of our current store, and women sometimes buy the big silhouette T-shirts.
It is true that the Internet is often clearly segmented by gender, use , and genre.
Shibata:I hope that many so-called "serendipitous encounters" will occur. On the Internet, recommendations are ultimately based on one's own tastes and preferences. But here, as you go around, you may have a wonderful encounter.
I see. You are ahead of the times in every direction.
Shibata:We believe that the main character of this place is people and communication. When people who come and work here are organically connected, their lives will become richer. We hope that everyone who gathers at this location, including ourselves, will express and share what we like, and connect with new friends. This is because we believe that a life devoted to something is a good thing, and that is exactly what we want to embody at FREAK'S STORE.
