FEATURE

Translated By DeepL

Feel the purity of Kenichi Asai with your ears and eyes. And sky blue.
Feel The Benzie

Feel the purity of Kenichi Asai with your ears and eyes. And sky blue.

The music industry is facing a new normal today, with a shift from packaged media to subscriptions, and with many restrictions on the type of music that can be performed. While many musicians are seeking new forms of expression in this headwind environment for the music industry, Kenichi Asai has been steadily expanding his activities. This year, SHERBETS, which has been active for the longest time in its career, relaunched with the long-awaited new album "SAME. At the same time, they announced the publication of their art book "Beauty of Decayed Trans Am" and the holding of a solo exhibition. To commemorate the release of the new album and art book, we went to meet Mr. Asai, who is still energetically active even after more than 20 years since the establishment of his label. As in the previous interview, we present the words of the bard and painter, who answered our fan's questions in a natural way, as much as possible.

Narrative artwork, as music to the eye .

-The book "Beauty of Decayed Trans Am," which will be released at about the same time as "SAME," is a large book of over 200 pages. The essays that are interspersed throughout the book are also worth reading, and it is a compilation of Mr. Asai's creative side outside of his musical activities.

Thank you . I worked very hard on it .

-I was also impressed by the use of both watercolor and digital painting, as I had the image of not trusting anything too digital.

Watercolor is done as a painting. These (digitally colored artwork) were designed when I was making goods for sale, and I completed them in the computer. Some of them were not selected, and I wanted to present them.

-. Recently, under the name of STRIPE CAT DESIGN ART SERVICE, you have been taking on designs for corporate projects as well.

It all started when a pizza shop in Kyoto asked me to design a T-shirt for them, and since I said I was a fan, I said yes. I was told that the label was in a difficult situation, so I said, "Let's get the design division up and running. I was told that this was a difficult situation for the label, so we decided to start a design division, and we started working on it in earnest.

-Isn't there a difference between designing freely and doing client work?

Not at all. . I'm working very hard at the moment. I think my attitude is different when I have clients, but they expect a lot from me, so I don't want to betray them. But they expect a lot from me, and I don't want to betray them. I do my best on a huge variety of projects, but it is also difficult to set a price. Recently, I've been getting a better idea of what I can afford to spend my time on, but when I tell them the price, some of them say, "If it's that expensive, I'll quit," while others say, "I'll still ask you to do it for that price. I felt that if they were willing to pay that much, I had to meet their expectations. That's why the price is ...... point. Various types of contracts exist.

-In the book, you have included American cars, motorcycles, cats, cream sodas, and other motifs that are standard in Asai's illustrations.

I think mid-century, or design from the 1950s to the 1970s, is cool. Especially American . I think it's sophisticated, and I simply love that feeling. . Whether it's furniture or houses, I like the late 60s to the 70s.

-Some of them were paying homage to Mucha.

You've been exposed. Yes . . and then there's Tom and Jerry and Snoopy and so on. Isn't it about taking something great and putting your originality into it? People in the world all think something is great, and that's how it starts, right? I'm the same way. I'm inspired by various things, like, "I didn't know there was such a composition," or "Let's try to write in my own way with this composition. Then, I mix in scenes that remain in my memory.

. - I felt that all of the watercolor paintings in the book were narrative, as if they were cut from a scene in a road movie. For example, in "Dry Skin," the text even explains what the person in the painting is drinking, and I thought that the storytelling is a result of the well-developed setting.

He asked me to write something, so I just wrote what came to my mind when I saw the picture. It's funny, isn't it? You don't think it's calpis, do you?

-. "Dry Skin" is a picture of the scene he saw during the shooting of the music video for "Johnny Hell" (laughs). Dry Skin" is a pictorial representation of the scene you saw during the shooting of the music video for "Johnny Hell," and both the picture and the music are fantasy worlds created from your experience, and although they are expressed in different ways, they are all connected.

Of course. It's the same person who made them. They are definitely connected somehow.

-I think it is easier to visualize the scenes of the music in your mind when you view the new album and the art book together.

Oh, by all means . Get both and listen to them as you watch. If it makes you happy to hear or see them, I think that's the best thing you can do.

INFORMATION

SHERBETS

SEXYSTONES ONLINE STORE

SHERBETS "Same
This is the 11th original album in about 6 years, and it is a vivid depiction of the unique world of the band.

CD Included ( First time and normal common )
1. MIA
2. Type of desire
3.Vanessa
4.Grantham
5. France
6.Toy Address
7.Happy Everyday
8.STUDENT
9. CHELSEA
10.Lonely Night

first-run limited edition technical recording
. 7 very rare recordings made in room recordings and rehearsal studios.
LIP CREAM - A Moment Rehearsal and Recording Rare Disc
1.COLD HOT
2.Cad Camel
3. LIP CREAM
I'll do it.
5.Faraway
6. tulu
7. serenade

standard size
Part number: VKCS-10063
Price: 3,000 yen + tax

first-run limited edition technical recording
Part numbers: VKCS-10061-10062
Price: 4,300 yen + tax

SHERBETS "Kind of Desire TOUR
The tour will take place from May 21 (Sat.) to June 23 (Thu.) at 10 live houses throughout Japan!

Price: 7,700 yen
E-Plus
Lawson Ticket
Ticket Pia

Kenichi Asai Collection "Beauty of Decayed Trans Am
Dreamy scenes, outlandish characters, too-beautiful scenery, ideal cars, etc. 200 pages of unique and one-of-a-kind world drawings in all colors!

Part Number: SSR-055
Price: 5,500 yen (TAX IN)
Format: H300mm X W220mm
Release date: Friday, April 22, 2022
SEXY STONE ONLINE STORE

Kenichi Asai Solo Exhibition "Beauty of Decayed Trans Am
Dates: April 22 (Friday) - May 14 (Saturday)
Hours: 13:00-19:00 (Mon., closed)
Location: Roll
Address: Room 105, Central Corp. 2-12, Ageba-cho, Shinjuku-ku, Tokyo
Phone: 080-4339-4949 (receptionist: 13:00-19:00)
https://yf-vg.com/roll.html