Stylist Ida Brothers Discover Aigle's Contemporary Appeal | feature

The Ida brothers, stylists, discover the contemporary appeal of Aigle.

Originally loved by countryside dwellers and farmers, AIGLE is now committed to the lifestyles of people from all walks of life. For the first time in the brand's 169-year history, the three members of the Études creative team, Orelian Albe, Jeremy Egli, and Josée Ramali, have been appointed artistic directors. They share the brand's attitude nurtured over a long period of time and produced the first collection. At the core of the collection are GORE-TEX coats and rubber boots. We asked the twins, Nobuyuki Ida and Masaaki Ida, who are both stylists, to styled these two items for us and talked about the new "Aigle" brand.

Photo_Kyouhei Yamamoto

Text_Tatsuya Yamaguchi

Edit_Ryo Muramatsu

Two people talk about their expectations for the new Eagle.

Do you have a specific location or situation in mind when you were thinking about self-decoration?

Masaaki:I chose the smaller size of the coat, and it had a sharp, minimalist design that was casually quiet but made a strong statement. It made me feel like going to a modern, beautiful place, going out to dinner with someone, or just going out in style.

Nobuyuki:My holiday outfits are different again, such as wearing nerdy vintage clothes, but this time, I combined them with [Aigle] pieces as my own style proposal. It's more like I sharpened my senses, and while enjoying fashion, I challenged myself and turned on the switch in my styling. Aigle's products fit in naturally with my style.

Lastly, I would like to mention environmental consciousness, which is essential when talking about Aigle. The brand has been making environmentally conscious products long before the rise of sustainability awareness. This background seems to be deeply connected to the vision of the three members of , who said, "We are developing an approach closely related to urban and contemporary things in order to get closer to nature in a fashionable and urban way.

Nobuyuki:Aigle was very quick to consider the environment, wasn't it? I personally like brands with a long history. I want to find something in their history that touches my heartstrings, and I feel as if I am wearing the legacy of the brand, including the techniques and ideas that have been cultivated.

Masaaki:I think our stance on environmental issues and sustainability depends on our output. The team at also directs publishing and design, so their mix of ideas is superb. The team's skillful output, which takes advantage of slight discomfort and slight changes, is what makes it so persuasive.

Nobuyuki:I feel that the addition of a new perspective to "Aigle" has further accentuated the strength of the brand, which has an image that is uniquely French, urban, functional, and can be worn in nature, as evidenced by its 169-year history. I think this is the result of the successful fusion of Aigle's vision and Etude's perspective on creation.