FEATURE | TIE UP

Translated By DeepL

Kakubarizumu's Wataru Kakubari celebrates his 20th anniversary and the new BMW that will change the future.
TOKYO CRUISE

Kakubarizumu's Wataru Kakubari celebrates his 20th anniversary and the new BMW that will change the future.

For more than 200 years since its birth in 1796, cars have always fascinated people. Perhaps it's the exciting emotions that go beyond just riding in a car or enjoying the view that make people so enthusiastic. The BMW i4, BMW's first fully electric Gran Coupe, is a vehicle that will set the standard for the next generation of vehicles that are both fun to drive and enjoy looking at. We asked car enthusiast and representative of the music label Kakubarizm, which celebrated its 20th anniversary this year, Wataru Kakubari, to cruise around Tokyo and report on its charms. We will report on the exciting feelings of "JOY" that the BMW i4 brings to Mr. Wataru Kakubari.

Your own, personal relationship between car and music.

With this conversation in mind, we got into the car and set out. We were headed to Hibiya Open-Air Concert Hall, where "Kakubarizumu 20th Anniversary SPECIAL VOL.01" was held on April 9 as the first event to kick off Kakubarizumu's 20th anniversary.

'It's amazing! . When I step on the gas pedal, the seatbelt holds me in place (as if to tighten it up a bit). (It takes some getting used to, but it's a fun ride. The interior also has a luxurious feel that is typical of BMW."

He seemed to quickly get the hang of driving his first "BMW i4" and drove smoothly through the crowded Roppongi Street.

'Would you like me to play some music? How do you do that...? (touching the monitor) It's big and easy to operate. It looks like it's connected to the app now. (Music playing) The sound is great! Must have good speakers too."

The M selector lever is made of alcantara for excellent grip. The feeling of pushing the button next to the lever and the cell starter next to the lever are very unique (Kakubari). The interior is of high quality, with sporty seats with excellent holding power, an integrated curved display, and other features that are typical of BMW.

Once the music was flowing in the car, we asked a question about Mr. Tsunobari, music, and cars, which we were curious about . Mr. Tsunobari, who loves music so much that he has chosen the path of a label owner to make it his profession, what is the relationship between cars and music in his daily life, and how does he enjoy it?

When I receive a demo of a new song from one of my bands, I usually come back to the office after the kids go to bed and work until 1 or 2 a.m., and when I listen to it in the car on the way home, it really gets to me. I often judge music by the way it sounds in the car. I sometimes listen to music in the office, but I feel that the best place to listen to music alone is in the car.

At the office, she is busy with meetings and recording as well as working at her desk, and at home she is busy raising her children. The late-night car ride home from the office is the only time she can be alone and relax, and is a precious moment for her to face her music.

INFORMATION

BMW Japan

BMW i4
¥7,600,000- (Manufacturer's suggested retail price)

Overall length x width x height (mm): 4785 x 1850 x 1455
Engine type: Electric
Maximum output: 340 hp (250 kW)
Electricity consumption rate 【 combined]: 15.7 kWh/100 km
EV driving equivalent distance: 604 km
Transmission: Automatic

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