FEATURE | TIE UP

Translated By DeepL

Kakubarizumu's Wataru Kakubari celebrates his 20th anniversary and the new BMW that will change the future.
TOKYO CRUISE

Kakubarizumu's Wataru Kakubari celebrates his 20th anniversary and the new BMW that will change the future.

For more than 200 years since its birth in 1796, cars have always fascinated people. Perhaps it's the exciting emotions that go beyond just riding in a car or enjoying the view that make people so enthusiastic. The BMW i4, BMW's first fully electric Gran Coupe, is a vehicle that will set the standard for the next generation of vehicles that are both fun to drive and enjoy looking at. We asked car enthusiast and representative of the music label Kakubarizm, which celebrated its 20th anniversary this year, Wataru Kakubari, to cruise around Tokyo and report on its charms. We will report on the exciting feelings of "JOY" that the BMW i4 brings to Mr. Wataru Kakubari.

The new times and what remains the same .

When I am in the office, I listen to new releases played by other staff members and learn about music I don't know like, "What's this? I also follow artists I don't usually listen to on Apple Music or Spotify and listen to them randomly. . If I don't, I tend to only listen to what I like. I listen to what artists and friends tell me about. I also listen to new releases by artists I have liked for a long time. Of course it is good to listen to a single song, but to know "what kind of mood this artist is in right now? I think it is better to listen to an album in order to know "what kind of mood the artist is in right now. However, I do listen to single songs as well (laughs).

The front kidney grille, literally the face of the car and a key visual element, is equipped with the latest technology that sends information to the vehicle in real time. The long wheelbase, short overhangs, and streamlined roofline are all part of the sporty visual identity of the " BMW " philosophy.

To continue a music label in an independent form for 20 years is probably a lot more than one can imagine, and the fact that there are some things that do not change and some things that do, must have led to its continued attracting many people. In the past few years, the environment surrounding the label has continued to change with the times, as the way we listen to music has shifted more and more from physical (CDs, records, etc.) to subscriptions, and live performances are not as easily held at the Corona Disaster as in the past.

I had a hard time at the 20th anniversary (Hibiya) Non-Oto because of various things that happened to the artists and staff right before the event, and I also fell ill (laugh). I thought my feelings would not change so much from the 15th anniversary, but the radio director interviewed the people who came to the NONOON in secret, One of them said, "My father and mother took me to Kakubarizm when I was in the 5th grade, and then I fell in love with music and met my wife, and today I brought my child. Hearing that, I wondered if I was running alongside their lives to some extent, and I felt the weight of 20 years. Kakubarizumu has continued to exist largely because the artists have continued to support us. Therefore, I think the environment is important. From now on, it is a question of how we can actively go on the offensive without being on the defensive.

Although it is difficult to see in the photo, the head-up display, which projects the navigation system onto the driver's seat glass, has greatly improved visibility, and the 18-inch double-spoke wheels add to the visual luxury and driving stability.

INFORMATION

BMW Japan

BMW i4
¥7,600,000- (Manufacturer's suggested retail price)

Overall length x width x height (mm): 4785 x 1850 x 1455
Engine type: Electric
Maximum output: 340 hp (250 kW)
Electricity consumption rate 【 combined]: 15.7 kWh/100 km
EV driving equivalent distance: 604 km
Transmission: Automatic

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