My Way with Functional Materials vol.1 THE NORTH FACE PURPLE LABEL | feature

My Way with Functional Materials
vol.1 THE NORTH FACE PURPLE LABEL

Another hot summer is coming. Before that, there will be the rainy season. Just remembering that feeling of your clothes sticking to your skin when you get wet or sweat in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen, and how is it incorporated into items? ...... This three-part series will explore these issues based on fashion visuals and testimonials from the people involved. In this first installment, we will look at The North Face Purple Label's oxford shirts.

Photo_Teruo Horikoshi

Styling_So Matsukawa

Hair&Make_Asahi Sano

Model_Gabi (West), Aloha (West), Vincent (EXILES), Dude

Text_Shinri Kobayashi

Illustration_Yoshifumi Takeda

Edit_Yuri Sudo

The North Face Purple Label shirt ¥17,600 (Nanamica Mountain)

A shirt that is tailored just right all around, that's right, it can be worn by anyone, in any situation. . whether you're in a crisp, serious mood, or diving into the pool with a group of friends.

Summer is almost here, and it's not too late to take off your wings. In order to enjoy this season of sunshine, we want to keep our relationship with our clothes dry.

What is THE NORTH FACE PURPLE LABEL?

Produced by NANAMICA, this line is an exquisite mix of outdoor and casual wear. The line is based on the functionality and outdoor taste typical of "The North Face," while at the same time incorporating a high level of fashion. In selecting materials, the brand places importance on the natural texture of natural materials and their useful functionality in daily life.

What is COOLMAX® EcoMade technology?

The COOLMAX® series has a 30-year history of fabric development and is a high-performance fabric brand that provides cool and comfortable clothing. The fabrics are used for socks, T-shirts, bottoms, outdoor wear, and sportswear. COOLMAX® EcoMade" is an eco-friendly fiber produced by recycling plastic bottles and other materials that would otherwise be discarded, while maintaining its functionality.

COOLMAX® EcoMade Manufacturing Process

1. collect plastic bottles that would otherwise be discarded as trash; 2-5. clean the bottles and convert them into flakes, chips, POY yarn, and DTY yarn; 6. go through fabric approval and commercialization as COOLMAX® fabric brand; 7.https://one.lycra.com/jaApplied for a "COOLMAX® EcoMade" hangtag from
COOLMAX® is a trademark of The LYCRA Company.