Wearing All Bars and Wearing All Bars to the Rumored Sustainable Town of Kamikatsu-cho, Tokushima Prefecture, Japan! | feature

Wearing all-bars and shoes, we went to the rumored sustainable town of Kamikatsu-cho, Tokushima Prefecture!

*PR article.

The town of Kamikatsu in Tokushima Prefecture has been in the spotlight for several years. The reason for this is the town-wide zero-waste policy, or in other words, the town's zero waste policy, and the local efforts related to it. Allbirds, also born in the U.S., is also thoroughly environmentally conscious, and most of its materials are derived from nature. So, let's run around Kamikatsu Town with "Allbirds," and the handsome HOUYHNHNM RUNNING CLUB ♡ was mobilized. What I felt through this social studies tour for adults was how serious Kamikatsu Town and "Allbirds" are about the environment.

Photo_Shingo Goya

Text_Keisuke Kimura

Edit_Hiroshi Yamamoto

. the similarities with the Allbirds that I felt when I ran in Kamikatsu-cho.

Thank you for your time today! Frankly speaking, how was it?

Yamamoto:It was stiff.

Enomoto:That was stiff - I'm sorry. I know it must be tough, but this is the way it should be done.

Yamamoto:Being in Tokyo, both sustainability and SDGs sound a little too neat, but it was a bit refreshing to see them firmly established as a system.

Enomoto:Indeed. Such words are usually seen as marketing words, but Kamikatsu-cho is doing it for real.

Yamamoto:I think " Allbirds" is similar there.

What do you mean?

Enomoto:. It's a brand that was started with the idea of making something that is thoroughly environmentally friendly.

Yamamoto:It's just that the momentum has only grown since then, and " Allbirds" has always been thoroughly environmentally conscious. It's not about marketing or anything like that.

Please tell us again about the comfort and wearability of "Allbirds".

Enomoto:I've always worn run shoes, but they are nice. They are comfortable, but as I mentioned earlier, what I like most about them is that they don't look like run shoes. I love that I can wear them anywhere and still be able to run. Apparel is all about "feeling good. I think that's all that matters. Carbon footprint and recycled materials are important, but people drink beer because it tastes good, and they wear it simply because it feels good.

Yamamoto:No doubt about it . And I also like the color. It's not the color of sportswear, so it's easy to use in everyday life. . This beer is really good, by the way.