I also like the fact that it can be a communication tool with the family.
After much deliberation, Mr. Fujiwara decided to go all out with an aggressive yellow color for a bright, summery look. What did he think of the "MY G-SHOCK" experience?

. I was still torn, but it was fun to choose. . With all the coloring that has been released inline, I think it's rare that they are exactly the same. With such a wide variety of colors, I wondered if it would be possible to create something that no one else would have. I think it's a very good service, and the younger generation can enjoy it too. Of course, our generation, which experienced the "G-SHOCK" boom in the 1990s, can also enjoy the fun of making these products.

. and in my case, I did the simulation with my children beforehand. I think it's great that "MY G-SHOCK" can be a tool for communication with the family. Just as I did, I would like my children to have a "G-SHOCK" as their first watch. My son already has his first G-Shock, but I wanted my daughter to inherit it, so I made it a little more flashy.


While it was custom-made as one to wear with denim, "I want to wear this while running," says Fujiwara.
. my running clothes are all black. . The only case I use for my phone while running is fluorescent yellow, and I thought it would go well with that. I thought it would go well with the only case I use to hold my phone while running.

Also, my hometown is Kochi, and I think it would be nice to wear it when I go back to my hometown for summer vacation, when I go to the beach or play in the river. Since it is a G-SHOCK, I can jump straight into the water. Especially during such activities, a brightly colored watch would look better. . Actually, I also have black sea pants. . I would like to get rid of that habit. Maybe next year I'll be wearing yellow sea pants to match this watch (laughs).

Mr. Fujiwara's custom-made watch has a wide range of appeal. With his iconic "denim" theme, it is a watch that fits in with his wardrobe. It can also be customized to break out of its shell and look good in a variety of activities. Having successfully created an item that can be used in a variety of everyday and extraordinary situations, we asked Mr. Fujiwara for his final advice on how to create a favorite piece of "MY G-SHOCK".
If you imagine what kind of clothes you have and what kind of situations you want to wear it in, you will be able to determine the direction to take. Also, if you go to the trouble, why don't you try making a flashy piece of jewelry? Of course, orthodox items are attractive, but I also took on the challenge of customizing them when I was given the opportunity this time. It would be nice to make new discoveries through such challenges.
