FEATURE | TIE UP

Translated By DeepL

Urban and outdoor festivals, going with seidai wearing hunters.
HUNTER IS A GOOD CHOICE?

Urban and outdoor festivals, going with seidai wearing hunters.

The sun is shining, the lineups are being unveiled one after another, and festival season has finally arrived. While we are all excited from the preliminary preparations, such as re-listening to the performers' albums and making arrangements for hotels and tents, I would like to say something out loud about shoes and clothes. You may have bought them, but will they be able to withstand the harsh festival environment or, more importantly, will they be able to be used back in everyday life? HUNTER" is a brand that can handle both. In this issue, we will explore how these new products can be used in the city and at festivals, while shooting them. The model for the shoot was Mr. seidai, a video creator who has garnered support from Generation Z.

  • Photo_Ryosuke Hoshina
  • Styling_Bumpei Matsumoto
  • Hair&Make_Yosuke Akizuki
  • Edit_Yuri Sudo

STYLE 2. FOR CITY

Each time seidai posts a TikTok or Instagram reel video, he receives a huge response. His style is to show brand new items and his own styling in a fascinating world view that is grounded in everyday life. When we asked him what made him fall in love with fashion in the first place, he told us a funny episode that we could not imagine from his cool image.

My best friend in junior high school was good at making himself look cool, and I was influenced by him. Also, there was a girl I liked at the same time, and I wanted to be popular with her. But one time she told me I was 'lame'... (laughs). (Laughs.) At that time, I would follow my mother to the store and buy clothes she picked out for me.

But thanks to them, I became aware of what was cool. After that, I went to Second Street and Book-Off stores nearby, looking at all kinds of clothes and trying to figure out what would look good on me.

Hunter phone pouch ¥5,500, sandals ¥6,050, backpack ¥19,800 (Hunter Japan Customer Service), O-Reicho Louis Labo shirt ¥26,400 (Overriver), Used pants ¥3,190, hat ¥1,100 (Radial Chicago Jingumae store), Radial neck strap ¥3,850 (Radial Head Shop). (Harajuku Chicago Jingumae store), (Radial) neck strap ¥3,850 (Radial Head Shop), other personal effects of the stylist.

For those who, like Mr. seidai, have been through a wide range of clothing, we recommend Hunter's bags and boots...but not sandals. The bags made of recycled nylon can be put on and taken off without putting stress on your clothes, which is perfect for today's quick-turnaround people. There are more than enough pockets, both inside and outside, to sort through. And then there are the sandals. They are designed to be rough, which is at odds with rubber boots. They're a healthy green, so even if you wear them with something colored, they'll still look put together, just like this.

INFORMATION

【 Hunter Contact]

Hunter Official Online Store

Hunter Japan Customer Service
0120-563-567

Hunter Ginza Flagship Store
〒104-0061
Tokyu Plaza Ginza 1F, 5-2-1 Ginza, Chuo-ku, Tokyo
HUNTER Ginza Flagship Store

【 Limited Offer]

A diagnostic game on the official Hunter LINE account to introduce you to the perfect festival item for you! From now until July 31st (Sun.), you can use the official Hunter LINE account to find out the best festival item for you!Register as a friendThose who take the festival diagnosis will receive a limited 20%OFF coupon to be used at the official online site or at the Hunter Ginza Flagship Store. From standard items to new items, this is a big chance to get the items you are interested in for festival use as well as for this occasion! Please try it out!

【Other inquiries]

overleaver
info@overriver.com

Harajuku Chicago Jingumae Branch
03-5414-5107

Radial Head Shop
03-3470-3060

Santa Monica Shibuya
03-3462-1984

Radial Head Shop
03-3470-306

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