Urban and outdoor festivals, going with seidai wearing hunters.

When we asked Seidai about the brand and its rubber boots, we were surprised by his youthful observations.

I have the impression that "Hunter" is a high-end rain boot, and I have always thought they were cool. I saw a Korean friend of mine wearing them, and I also saw them when I was in London for the Paris Collection. At the hotel where I was staying, there were many pairs of Hunter boots that had been taken off by people returning from festivals. I felt that the culture was spreading regardless of nationality or gender. It was at that time that I was asked to take part in this photo shoot, so I thought it was very coincidental.

His typical answer to the question of whether he is familiar with boots.

When I was in my hometown of Hiroshima, I used to help my grandfather in the fields, and I used to wear boots for farm work. I had a strong impression of boots, and when I saw Hunter's boots again, I realized how good they were. I'm not the type of person who goes outside in the rain that much, so I didn't really need them, but now that there are stylish boots like these that can handle getting dirty, I thought this would be a good opportunity to give them a try.

As the shoot progressed, seidai said his image of "hunters" changed as well.

." "I was surprised to see other shoes that specialize in design. . And I liked them because they are designed to be easily matched with clothes of various tastes. The jacket I wore today is lightweight, comfortable, and packable, and I can go anywhere with just one pair.

But Hunter is more than just a manufacturer of stylish products. Sustainability is a hot topic these days, and Hunter has been taking a responsible approach to the supply of sustainable products since 2011.

Moreover, we not only create sustainable materials, but also pay attention to the working environment of the people who make the products, the environmental pollution caused by transportation and packaging, and other aspects of the product itself. This is not an easy task.

. I didn't notice it at all. . But it doesn't look that way, or you don't notice it unless you are told. In terms of sustainability, I usually buy a lot of plastic bottles, and my family used to get angry with me when they saw that I was wasting water. After I learned about a machine that filters tap water into drinkable water, I don't buy plastic bottles as much anymore.

To go back to the beginning, "Hunter" items have the potential to adapt to any scene, whether in the city or at a festival. What supports this is a sense of balance between functionality that is not too serious but functional enough, basic and clever design, and an iconic logo, all of which are added and subtracted in just the right way.

Of all the brands, choosing "Hunter" is the best solution for surviving on the streets and thriving on the festival grounds.