FEATURE

Translated By DeepL

BEAMS and Arc'teryx take on the challenge of the global stage.
STEP to GLOBAL STAGE

BEAMS and Arc'teryx take on the challenge of the global stage.

BEAMS and ARC'TERYX are a famous duo that has produced numerous masterpieces in the past. The big news is that the tag-team has now left Japan and is going global. Shingo Arai and Keita Kobayashi, who serve as buyers for the brand, say, "After many years of building a relationship of trust, our wish has finally come true. We will take a deeper look at the appeal of this item from various angles, including the story behind its global development, the particulars of the special order, and even a snapshot of the "BEAMS" buyers.

The fact that it has spread as a fashion item is certainly a credit to Beams.

I know that you have been working with Arc'teryx for many years now, but can you tell us again what role this brand plays at BEAMS?

Arai:I think it is one of the brands that symbolize the collaboration of "BEAMS. When I tell people that I am a buyer for BEAMS, many of them say, "Arc'teryx's collaborations are great. I think that such recognition means that the brand is that impressive, even though it had not yet expanded globally at that time.

Kobayashi:I am very happy that the expectations are so high, not only among Japanese customers, but also overseas. There is no doubt that Arc'teryx itself is a very good brand, but we are striving to raise its priority even higher by placing special orders at BEAMS.

Q: How many items have you made so far?

Arai:I don't know how many. ...... To be honest, there are so many that I can't even begin to count.

Kobayashi:You probably can't look it up. ......

In a sense, it is a tradition at BEAMS, isn't it? Wasn't there a lot of pressure to take over the job from your seniors?

Arai:Yes, it is. It is something that has been going on for a long time, and I want to continue it in the future. I am looking forward to it, but I also feel comfortable working with a sense of pressure.

Arc'teryx is essentially an outdoor brand, but I feel the strength of the "BEAMS" concept in proposing it as a fashion item and having it take root in the fashion world.

Arai:After all, this is also something that has been built up by our predecessors. I am proud to say that BEAMS is responsible for the spread of this fashionable style. We are not a gear store, so what is the point of selling our products at BEAMS? Some people may think, "We are not a gear shop, so what is the point of carrying our products at BEAMS? However, I think our job is to focus on the fashionable appeal of "Arc'teryx" and propose it in a cool way.

INFORMATION

ARC'TERYX x BEAMS

【 item]
Beta Jacket ¥56,100
Mantis 26 Backpack ¥22,000
Mantis 2 Waistpack ¥6,600
Mantis 1 Waistpack ¥6,050

【 sales schedule]
August 10: BEAMS official online store, "BEAMS" and "BEAMS BOY" label stores ( except some areas ) reservation start
August 26: Sales start at BEAMS Roppongi Hills
August 31: ARC'TERYX directly-managed stores outside Japan start selling