FEATURE | TIE UP

Translated By DeepL

HEEL COLLECTIVE meets by Schott and a certain skate crew and Schott's newest work.

HEEL COLLECTIVE meets by Schott
A certain skate crew and a new shot.

Just as the young people who have been the stars of the city in every era have always flaunted their community through common music and fashion, today's skaters are expressing their individual styles as a crew. One such group is the "HEEL COLLECTIVE," which is currently touring the country holding film previews and pop-up events. They are wearing a new youthful collection by Schott, which is based on the theme of "SQUAD" (friends). We will introduce you the fascinating charm of the collection along with fragments of their daily skate life.

A regular hangout where you can chill with your friends.

The last place we visited was SHOHEI's home , not far from Okura Sports Park. This is where they usually hang out, hold meetings, make items, and edit videos. SHOHEI, who also handles design, is highly interested in art and illustration, and the room surrounded by products that inspire his creations is a space where the world view of the "Heel Collective" can be felt.

The relaxed, casual clothing from SCHOTT blends in well with the casual moments spent at these places of relaxation. Also, the items from the "Heel Collective," with its many relaxed designs, seem to go well with them.

The fire pattern design of this mohair cardigan is perfect for skaters. Wearing it tucked in is a SHOHEI-like way of wearing it.
SHOTT Cardigan, ¥17,600 (SHOTT Grand Store Tokyo), other personal effects

This track jacket and pants set-up is made of fleece and nylon materials. While these items are outdoor-like, the black color will give you a more urban look.
SHOTT outerwear ¥19,800, pants ¥13,200 (all at SHOTT Grand Store Tokyo), other personal effects

The wide silhouette white work pants go well with the monotone contrasting black hoodie. . It is just right to match the street taste with a rough look.
SHOTT pants ¥8,800 (SHOTT Grand Store Tokyo) , other personal effects of the designer

A simple mock-neck sweatshirt with a high neckline , this is an item for professionals who appreciate subtle details. . It is an item you will want to blend in with your usual, familiar items such as denim or work pants.
Sweatshirt ¥12,100 (SHOTT Grand Store Tokyo) , other personal effects

Heel Collective, which also collaborates with various stores, is undoubtedly one of the freshest skate crews in Tokyo today. Their floral motif illustrations, which were inspired by the beauty of withering flowers, are synonymous with their current work, and their new video, currently in production, will surely become their new calling card.

The Heel Collective's future activities are becoming more and more anticipated. And the "THE SQUAD COLLECTION" that SCHOTT is developing this season will surely be useful as everyday wear for today's youth, as it accompanies the lifestyles of crew members like them.

INFORMATION

SCHOTT Grand Store Tokyo

TEL: 03-3464-1913
Home Page
Campaign Page
Official Instagram

The items on the "THE SQUAD COLLECTION" campaign page will be presented in an original metal tool box on a first-come, first-served basis with a purchase of ¥25,000 (tax included) or more at SCHOTT stores and online stores. The offer will end as soon as the limited quantity is gone.

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