Gradually, the mood of the 2000s is also gaining attention.
Looking at the five styling styles in this issue, I feel that a sense of mix and match has become a very important keyword. In the past, it was important to dress in the textbook "this for this" style, but I think we are now in an age where that is no longer the case.
Yoshikawa: I feel that the range of ways to match them is expanding. When we were in high school, we only had information from magazines, so there was a rule that vintage 501® was to be worn with Red Wing, but when I saw Hiroshi Fujiwara wearing 501® with Northwave sneakers, I was shocked. . If you think about it, I think that's what fashion is all about. While paying respect to the royal ways of dressing, it is more important to enjoy the freedom of styling according to one's own culture and experience. When I was styling the clothes in this way, I was having a lot of fun and got into it (laughs).
Valley: You can tell they are in the groove (laughs). The culture of styling is changing as you add, subtract, and sometimes multiply. The fun and charm of this is well presented. There is a wide range of genres, and even the sizes are playful, as one would expect from BEAMS. I felt a sense of depth in all the styling.
Yoshikawa: Thank you. I'm glad.
Valley: Yoshikawa has a good sense of fashion, is well educated in sewing and materials, and is well versed in various cultures, including music. . In short, he can do anything. His talk earlier about rave culture was very interesting and fun to listen to. It was fun to listen to him talk about rave culture, and I was impressed by his ability to offer styling that appeals not only to our generation but also to the younger generation. I was deeply impressed by the fact that they are making products with careful consideration.
Yoshikawa: Tani also wears an Oakley cut-and-sewn, and since the 90's boom is gradually giving way to the 2000's, I would like to incorporate that culture as an essence in the future.
Valley: You noticed the good part. I'm getting my belt to match (laughs).
Yoshikawa: In the 90's, Nike's sneakers became more and more futuristic, and in 1995, the sneaker bubble started with the "Air Max," and from there, the boom gradually calmed down.
Valley: Yes, yes. What I want to wear now is exactly what I was wearing in that era, or clothes that are a bit futuristic, but have a somewhat inelegant mood. I would like to incorporate the strength of that time period toward the future in my fashion.
Yoshikawa: BEAMS" will continue to propose a style that mixes original and special-order items, and I think the key will be how to successfully intertwine culture into this mix, so I will do my best in that way.
Valley: Beams" is, once again, an amazing store. It is cultivating fashion culture in Japan, and at the same time, it is competing on the world stage. When I go overseas, everyone knows the name "BEAMS. It's been five years since I left, but I still think it's great.
Yoshikawa: I knew Tani had something good to say (laughs).
Valley: Really, for sure, please write down what Yoshikawa just said (laughs).
