FEATURE | TIE UP

Translated By DeepL

Tadayuki Kato wears a brand stone , and spells it out.
Wear and Write about Blundstone.

Tadayuki Kato wears a brand stone , and spells it out.

Tadayuki Kato of "BEAMS" runs a farm in his hometown of Kamakura, while continuing to make things as a leading fashion designer. The company that keeps him on his toes as he moves from one field to another is "Brandstone," an Australian-born brand with a history of over 150 years. We will look at Mr. Kato's life as a farmer and director, and the charm of "Brandstone" that accompanies him in his daily work, including notes on the regal pad that is synonymous with Mr. Kato.

  • Photo_Kei Fujiwara
  • Text_Keisuke Kimura
  • Edit_Yuka Koga

Field work and brand stones.

I sweat like crazy. If I'm not careful, I can change about two kilograms, especially at this time of the year.

With this remark, Mr. Kato lifts a basket of freshly picked vegetables weighing more than 30 kilograms with one hand and loads it onto a light truck. The muscular strength he has built up playing rugby is on full display here as well. His legs and back are very strong.

In the spring, Kato Farm harvests Italian dandelion, Swiss chard, spinach, komatsuna, and other leafy greens. In summer, cucumbers, shishito peppers, okra, and so on. The one I was harvesting that day was a rare eggplant called marbo eggplant. . It goes well with oil, so just deep fry it in oil and it's delicious. Try it at home," he said, sharing his share with us.

Mr. Kato's field style is navy all over. His shoes have changed over the years, and he now wears "Brand Stone" most days.

. "My work clothes tend to be navy because the stains stand out. . Black doesn't show dirt, but it's too hot. As for shoes, I used to rotate shoes that were worn out in the city, but then I usually wear slip-ons, so when I go to the fields with them, I get covered in mud, which is the worst. . So, I decided to go with "Brand Stone" shoes, and they are quite good for working in the fields. I can wear them as if they were boots, and the cushioning makes them feel surprisingly light. I wondered why I had never worn them before.

In fact, the background behind the spread of "Brand Stone" in Japan is the people at an agricultural cooperative in Hokkaido. When they visited Australia, they saw that local farmers were wearing "Brand Stone" all over the country, so they adopted the brand and its recognition spread to the rest of Japan.

Q2. What are the similarities and differences between the clothes you wear at Hatake and the clothes you wear at BEAMS?

Q3. When did you first learn about Brandstone?

Working in the fields is also an important time for Mr. Kato to think. During monotonous work, while his hands are working, his mind switches to twisting ideas.

. there are some jobs where it doesn't seem to make any difference who does it. This is especially true when washing vegetables, but I think about it a lot. I think about how it would be more interesting to do it this way and that way. I have a long commute, so I spend a lot of time thinking about things.

The idea that came out of this was a vegetable zine .

I've been taking pictures of the deformed vegetables I come across when I'm harvesting this much," he said. I thought it would be cute to put them together in a book, which I plan to publish in December.

INFORMATION

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