Evolution of G-SHOCK and e-sports.

I have always been interested in business. I thought about making game distribution my business, but I wanted to expand my business a little more. I tweeted about it on Twitter, and the current chairman contacted me and we launched FENNEL together.

I wanted to be involved in running the company and improving the abilities of the people in it, and I wanted to achieve great things while interacting with a larger number of people. In the game industry, the number of team members is limited, and the only thing you can accomplish is winning. That is why at "FENNEL," I am taking on various challenges with team management, tournament management, and apparel branding as the three major axes.

Yes, I do. I myself love self-expression and want to be different from others. I want to do something that no other team can emulate.

In the past two to three years, players have become more conscious of standing out in front of others and have become more fashion-conscious. FNNL has collaborated with a world-renowned fashion brand, and luxury brands have started training e-sports players, so e-sports and fashion are becoming closer.

Many teams are developing apparel as merchandise. FNNL" expresses a world view as a brand and is conscious of incorporating it into fashion.

In order to express "e-sports x fashion," I felt that a design with a game motif would be too superficial. Rather, I wanted to create clothes inspired by the identity of FENNEL. Not too simple, not too eccentric. I am trying to create items that are easy to coordinate and accentuate the look.

In order to make e-sports as a whole cool, I hope that FNNL will be a source of inspiration for other teams to follow suit and focus on fashion. I hope that more teams will follow suit and get involved in art and music culture as well. I want FENNEL to be the coolest and sharpest team among them.

It doesn't have an overly strong presence, but it has a strong individuality. I especially like the square design and simple digital display of the DW-B5600G-1JF, which is typical of G-Shock. Also, red and black is my favorite color scheme. It is also the team color of FENNEL.

The fit was so good that I was not distracted by the watch while playing games while wearing it. If the watch is not comfortable on the wrist, I would have to adjust the position many times, or my wrist would be stressed when I move, but this was not the case at all.

G-SHOCK" has evolved even further, hasn't it? The timer setting looks good for muscle training. I used to use a stopwatch to measure intervals precisely, but it would be nice to be able to do that with a G-Shock. Also, many e-sports players tend to follow a daily routine. They eat hours before a game, warm up hours before a game, and so on. I would recommend it to such people as well.

The line between the real and the virtual is becoming blurred, and I think the watch industry is being challenged in terms of design and functionality. In this context, I think that FENNEL is also taking in virtual values and exploring a newer way of making watches. I especially like things that have design in them, so when I know the background of a product, I become more attached to it.

G-SHOCK was the first watch brand I recognized. There are many middle and high school students who admire it, and adults wear them too, so it can be worn by people of any age. I see it as a pioneer of watches that can be worn in a wide range of situations, from sports and outdoor activities to fashion. The rugged design, whose toughness is apparent from the outside, is easy to incorporate into the kind of coordination I like.

It is still a long way off, but I would like to create a large community centered on games. I think that e-sports can be easily crossed with other genres. For example, art is already art in games, and music has a high affinity with art. I would like to challenge "e-sports x 0" in many ways.