FEATURE

Translated By DeepL

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!
MENSWEAR SPRING / SUMMER 2023 PARIS FASHION WEEK

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!

The Paris Men's Fashion Week for Spring/Summer 2023 was held from June 21 to 26 this year. HOUYHNHNM's team visited the site and checked out 25 shows and more than 30 collections including presentations and exhibitions. Since the Corona disaster, most of the new collections have been presented online, but this time many brands chose to present their collections in real life. We saw not only the clothes, but also the venue, the models, the production, the visitors, and the people who gathered outside the venue to catch a glimpse of the invited celebrities.... There was a multifaceted interest in fashion, an entertainment aspect that could only happen at a live show. A sense of presence and exuberance that cannot be obtained through a monitor. No matter how much the Internet and smartphones evolve, fashion is still something to be enjoyed physically. Let's take a look at the collections of the hottest brands at a glance!

11 kolor (color) color

Before the show began, the entire venue was lit up and turned blue.

Unbalanced beauty.

The "Color" collection always surprises the viewer with its gimmicky presentation. Looking back, the last time we presented a show was last fall. For the first time in five years, the brand returned to Paris and chose the "Palais de Tokyo" as the venue for the show. The event space spread out in the basement was illuminated in the brand's iconic colors, heightening the audience's anticipation. The show began as soon as the lighting was switched to normal light, and featured a number of experimental designs by the brand's designer, Junichi Abe, including inside-out styles, bold color transitions, and exaggerated forms. The seemingly incomplete items, which looked as if they had been deconstructed and reconstructed, popped in both men's and women's wear, and showed the freedom and fun of fashion. Incidentally, after the show, the audience was taken to the same place they were before the show started. The way the show was staged right up to the very end also showed the "color" spirit of the show.

INFORMATION

Comme des Garcons Homme Plus

Official Site
Instagram:@commedesgarcons

Hermes

Official Site
Instagram:@hermes

Loewe

Official Site
Instagram:@loewe

Kenzo

Official Site
Instagram:@kenzo

Dries Van Noten

Official Site
Instagram:@driesvannoten

Junya Watanabe Man

Official Site
Instagram:@junyawatanabe

Walter Van Beirendonck

Official Site
Instagram:@waltervanbeirendonckofficial

email from Lemaire (trademarked nickel-steel alloy)

Official Site
Instagram:@lemaire_official

amiri

Official Site
Instagram:@amiri

Paul Smith

Official Site
Instagram:@paulsmithjapan

color

Official Site
Instagram:@kolorofficial

Marlene Sell

Official Site
Instagram:@marineserre_official

etude

Official Site
Instagram:@etudes