FEATURE

Translated By DeepL

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!
MENSWEAR SPRING / SUMMER 2023 PARIS FASHION WEEK

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!

The Paris Men's Fashion Week for Spring/Summer 2023 was held from June 21 to 26 this year. HOUYHNHNM's team visited the site and checked out 25 shows and more than 30 collections including presentations and exhibitions. Since the Corona disaster, most of the new collections have been presented online, but this time many brands chose to present their collections in real life. We saw not only the clothes, but also the venue, the models, the production, the visitors, and the people who gathered outside the venue to catch a glimpse of the invited celebrities.... There was a multifaceted interest in fashion, an entertainment aspect that could only happen at a live show. A sense of presence and exuberance that cannot be obtained through a monitor. No matter how much the Internet and smartphones evolve, fashion is still something to be enjoyed physically. Let's take a look at the collections of the hottest brands at a glance!

13 Études etude

The sunset illuminated the "Etude" show, which was even somewhat mysterious.

35 bodies illuminated by the setting sun.

Expectations for Etude are once again on the rise. The reason for this is the appointment two years ago of the three founders of Etude, Orelian Albe, Jeremy Egli, and Josée Ramali, as artistic directors of Aigle. All eyes are now on their skills to see how they will change the long-established French brand known as a pioneer of lifestyle brands. The setting for the "Etude" show this time was a straight promenade lined with grass and trees. This used to be a railroad route, and the tracks from that time were still laid out. The show started around 8:30 p.m., but the days are long in June in Paris, and this was just at dusk, so the orange light illuminating the models and the runway was a magnificent effect. The 35 models shown in the show were a mixture of work and street. Among them were workwear-like items that seemed to have been inspired by the archives of " Aigle ". The use of colors, starting with white, then shifting to gray and brown, was also effective and made the collection even more impressive.

You Tube

【GoPro Project] First Paris Collection in two and a half years!

Editor-in-Chief Komuta filmed the first day of the Paris Collection with GoPro in hand. You can see the coverage of the event here.

INFORMATION

Comme des Garcons Homme Plus

Official Site
Instagram:@commedesgarcons

Hermes

Official Site
Instagram:@hermes

Loewe

Official Site
Instagram:@loewe

Kenzo

Official Site
Instagram:@kenzo

Dries Van Noten

Official Site
Instagram:@driesvannoten

Junya Watanabe Man

Official Site
Instagram:@junyawatanabe

Walter Van Beirendonck

Official Site
Instagram:@waltervanbeirendonckofficial

email from Lemaire (trademarked nickel-steel alloy)

Official Site
Instagram:@lemaire_official

amiri

Official Site
Instagram:@amiri

Paul Smith

Official Site
Instagram:@paulsmithjapan

color

Official Site
Instagram:@kolorofficial

Marlene Sell

Official Site
Instagram:@marineserre_official

etude

Official Site
Instagram:@etudes