FEATURE

Translated By DeepL

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!
MENSWEAR SPRING / SUMMER 2023 PARIS FASHION WEEK

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!

The Paris Men's Fashion Week for Spring/Summer 2023 was held from June 21 to 26 this year. HOUYHNHNM's team visited the site and checked out 25 shows and more than 30 collections including presentations and exhibitions. Since the Corona disaster, most of the new collections have been presented online, but this time many brands chose to present their collections in real life. We saw not only the clothes, but also the venue, the models, the production, the visitors, and the people who gathered outside the venue to catch a glimpse of the invited celebrities.... There was a multifaceted interest in fashion, an entertainment aspect that could only happen at a live show. A sense of presence and exuberance that cannot be obtained through a monitor. No matter how much the Internet and smartphones evolve, fashion is still something to be enjoyed physically. Let's take a look at the collections of the hottest brands at a glance!

05 DRIES VAN NOTEN Dries Van Noten

In the finale, a stick-shaped balloon was inflated and all the models appeared at once. It was a powerful and impressive performance.

Diverse forms of elegance.

Dries Van Noten's show took place on the top floor of a multi-story parking garage owned by a used car dealership. The collection presented at the location overlooking the city of Paris was based on the keyword "Unusual elegance. Unconventional styles were proposed, depicting different images of men, such as the man of the night, the cowboy, the crook, and the visionary. Models appeared at the beginning of the show wearing formal outfits with one-piece or camisole-like pieces. This free style of dressing, mixing masculine and feminine, was created in reference to the visuals of BAFFALO, a British creative group from the 1980s. Another source of inspiration was the "Zazou" men's fashion popular in Paris during World War II, which is reflected in the brand's signature suit style. As the show progressed into the second half, the clothes with a street and sporty feel were developed in a rhythmical manner. The use of lettering, which is unusual for this brand, is also impressive. For the finale, the models appeared en masse, and a stick-shaped balloon set up behind the audience seats was inflated, bringing the show to a close after two and a half years.

INFORMATION

Comme des Garcons Homme Plus

Official Site
Instagram:@commedesgarcons

Hermes

Official Site
Instagram:@hermes

Loewe

Official Site
Instagram:@loewe

Kenzo

Official Site
Instagram:@kenzo

Dries Van Noten

Official Site
Instagram:@driesvannoten

Junya Watanabe Man

Official Site
Instagram:@junyawatanabe

Walter Van Beirendonck

Official Site
Instagram:@waltervanbeirendonckofficial

email from Lemaire (trademarked nickel-steel alloy)

Official Site
Instagram:@lemaire_official

amiri

Official Site
Instagram:@amiri

Paul Smith

Official Site
Instagram:@paulsmithjapan

color

Official Site
Instagram:@kolorofficial

Marlene Sell

Official Site
Instagram:@marineserre_official

etude

Official Site
Instagram:@etudes