FEATURE

Translated By DeepL

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!
MENSWEAR SPRING / SUMMER 2023 PARIS FASHION WEEK

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!

The Paris Men's Fashion Week for Spring/Summer 2023 was held from June 21 to 26 this year. HOUYHNHNM's team visited the site and checked out 25 shows and more than 30 collections including presentations and exhibitions. Since the Corona disaster, most of the new collections have been presented online, but this time many brands chose to present their collections in real life. We saw not only the clothes, but also the venue, the models, the production, the visitors, and the people who gathered outside the venue to catch a glimpse of the invited celebrities.... There was a multifaceted interest in fashion, an entertainment aspect that could only happen at a live show. A sense of presence and exuberance that cannot be obtained through a monitor. No matter how much the Internet and smartphones evolve, fashion is still something to be enjoyed physically. Let's take a look at the collections of the hottest brands at a glance!

07 Walter Van Beirendonck Walter Van Beirendonck

The first photo shows the beginning of the show with the veiled black object; the second shows the second half. The last cut is of Walter Van Beirendonck, who showed up for the finale.

PEACE & NO WAR

Walter Van Beirendonck put on an outlandish show at the historic Madeleine Theater. When the curtain rose, there was a black object wearing a veil. When the veil was lifted by a wire, the models walked down the runway, and the curtain fell once they had all appeared on stage. In the second half of the show, which began without a pause, the models came up from the audience aisle to the stage, and when they finished walking down the runway, they walked back and forth on the stage without going backstage. The answer to this mysterious staging was found in the press release distributed after the announcement. The word "WIRWAR" was written on the release. The theatrical direction of the show was also based on the image of a war zone. Designer Walter appeared at the finale wearing a message T-shirt with "PEACE" printed on the front and "NO WAR" on the back. I feel that the designer's greatness lies in the fact that he clearly communicated his message through the medium of fashion at the world-famous Paris Collection. Perhaps it is because he is irreplaceable that he has such an enthusiastic fan base.

INFORMATION

Comme des Garcons Homme Plus

Official Site
Instagram:@commedesgarcons

Hermes

Official Site
Instagram:@hermes

Loewe

Official Site
Instagram:@loewe

Kenzo

Official Site
Instagram:@kenzo

Dries Van Noten

Official Site
Instagram:@driesvannoten

Junya Watanabe Man

Official Site
Instagram:@junyawatanabe

Walter Van Beirendonck

Official Site
Instagram:@waltervanbeirendonckofficial

email from Lemaire (trademarked nickel-steel alloy)

Official Site
Instagram:@lemaire_official

amiri

Official Site
Instagram:@amiri

Paul Smith

Official Site
Instagram:@paulsmithjapan

color

Official Site
Instagram:@kolorofficial

Marlene Sell

Official Site
Instagram:@marineserre_official

etude

Official Site
Instagram:@etudes