FEATURE | TIE UP

Translated By DeepL

What if someone from the Pokémon generation made T-shirts at the Pokémon Design Lab? 〜The Case of CHiNPAN and Natsuki Fujimoto (Tempalay) Family
POKÉMON FOR ALL

What if someone from the Pokémon generation made a T-shirt at the Pokémon Design Lab?
~For the CHiNPAN and Natsuki Fujimoto (Tempalay) family

More than 25 years have passed since the birth of "Pokemon" and the children of that time have grown up. Yet, the popularity of the series has not waned, and there is no end to the number of adults who have picked up the game and the animated series again and are once again absorbed in the world of Pokemon. The charm of Pokémon is such that it easily brings you back to your childhood, as if it were a lie that you had been away from it for a long time.
The "Pokemon Design Lab" in the "Pokemon Center Shibuya" at Shibuya Parco is a memory device that awakens such childhood memories. This service allows customers to select their favorite Pokémon on a large touch screen and take home a T-shirt custom-designed to their liking on the same day. HOUYHNHNM invited the CHiNPAN and Fujimoto families to the Pokemon Design Lab. Two adults of the Pokémon generation and their daughter KIKI, who is enjoying Pokémon in real time, are now starting ...... verification to see what kind of T-shirts they will create!

  • Photo_Shiori Ikeno
  • Text_Masahiro Kosaka (CORNELL)
  • Edit_Yuri Sudo

It goes up to XXL, so you can wear it street style.

Is this your first visit to the Pokemon Center Shibuya?

Fujimoto: I actually come here often with my family.

CHiNPAN: The three of us came here earlier this year when you had a mystery-solving event. It was an event where you could get a sticker by answering a quiz. The Pokemon Center Shibuya always has something going on, so I always stop by whenever I come to Shibuya Parco.

Fujimoto: But I didn't know that custom T-shirts could be made.

I think there are actually a lot of people like that. Do you usually wear printed character T-shirts?

Fujimoto: I love character items! Whenever I find something rare in second-hand clothing, I tend to reach for it. I have a Hitokage and Gengar print T-shirt, for example.

Just inside the entrance of the store are a variety of samples of T-shirts made at the Pokémon Design Lab.

I'm sure you will be very particular about today's customization, since you usually see a variety of printed T-shirts! First, you will choose the size and color of the base T-shirt.

CHiNPAN: You have quite a wide size range, from size S to XXL! Maybe XXL for my dad?

Fujimoto: Original T-shirts like this are often available in sizes like S/M/L. I'm glad that there are T-shirts in sizes up to XXL, because I often like to wear printed T-shirts in large sizes. It looks like it would go well with street style outfits. But I think I'll go with size L today.

CHiNPAN: I'll go with the medium size. There are five different kids' sizes, from 110 to 150 cm, and KIKI is sure to grow up soon, so let's go with the slightly larger 120 cm. Should we all wear the same color, white?

It looks like you have decided on the size and color! Now you will use the large touch screen in the store to create your design for printing.

The three received a brief lecture from the Pokemon Center staff. The best part of the Pokémon Design Lab is that families can communicate with each other and design as if they were playing together.

Choose one of four base design patterns, including "Pokémon + Stamp," "Pokémon + Frame," "Shibuya Art," or "Monster Ball + Frame," and select the Pokémon of your choice. Then, create your own design by decorating it with stamps and adding your initials and the date.

Let's start with KIKI.

Fujimoto: Oh, there's Eevee! KIKI, do you want to be Eevee?

CHiNPAN: I got to know Eevee when I did a Pokemon puzzle before, and he's been my favorite ever since!

We chose "Pokemon + Stamp. This is the most flexible design pattern, allowing the designer to decide where to place the stamp and the size of the stamp. Many people get lost in the design process, but KIKI, 3 years old, was able to design the stamps at a surprisingly fast pace despite this being her first time trying it out. It seems to be good that she can operate it sensuously on the touch panel.

It looks like it's finished. It's early!

CHiNPAN: KIKI-chan has created a design full of her favorite things!

Fujimoto: This is going to come out as a T-shirt, okay? We'll all wear them later!

INFORMATION

Pokemon Center Shibuya

Official Site

Design Lab Campaign
Pokemon Design Lab Sticker Rally" will be held at Pokemon Center Shibuya from October 8 (Sat.) to November 17 (Thu.). For details, see "Pokemon Center Shibuya Staff VoicePlease check the "About Us" page.

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