A large gathering of "Wrangler" lovers.



In the sunny autumn weather, denim lovers and "Wrangler" lovers of all ages gathered at the venue. As soon as I entered the venue, I was struck by the fact that Wrangler has an originality that other jeans brands do not have. . It is closely connected to the cowboy culture. In fact, there are jeans with various innovations such as a deep crotch and special seams to make it easier for cowboys to mount their horses.
This year's event focused on Wrangler's culture, and included a number of items that bear witness to its history. One such item was the red champin jacket, commonly known as a "chan-jacket. It is a jacket given to the winner of a rodeo competition, with the winner's name on the left breast.


The crowded venue was filled with advertisements featuring illustrations of cowboys from past generations, a welcome sight for fans of the Wrangler from long ago. Many people were seen dressed in cowboy outfits, as if they had come straight out of the illustrations.