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Translated By DeepL

Playback of the Wrangler 75th Anniversary event!
Wrangler 75th Anniversary Event

Playback of the Wrangler 75th Anniversary event!

Wrangler, one of the three major American jeans brands, celebrated its 75th anniversary this year. To celebrate this anniversary year, an event was held at WITH HARAJUKU HALL on October 2. We look back on the event, which included talks, sales, and live performances, and explore the unique appeal of Wrangler, and by extension, the appeal of denim, which has recently experienced a resurgence in popularity.

Snapshot of event visitors!

Many people visited this event. HOUYHNHNM took photos of some of the visitors. Please take a look at their styles of wearing denim and " Wrangler " for reference.

Tatsumasa Onuki

Mr. Onuki, the owner of "Santa Cec," is very busy with flea markets and talk shows. He is all about "Wrangler," wearing a red Champion jacket with "27MW" innerwear and "11MWZ" pants. He said, "It is difficult to find vintage Wrangler pants that fit me perfectly, but these were one of the few that fit me perfectly.

Mr. Goodwalkin' Ueda.

Ueda, an embroidery artist who hand-embroidered items for "Wrangler" and sold limited-edition collaborative items. He wore a pair of Wrangler's "Rancher" pants, saying, "I've always loved these pants because of their beautiful silhouette."

Yuhi Ozaki

Mr. Ozaki, designer of Sankakke, showed up wearing Wrangler jeans, an old T-shirt, and Hilton Classic glasses. John Lennon in the late 70's liked to wear "Wrangler" jeans. I wore this T-shirt with that in mind.

Masahiko Sakata

When asked about the appeal of the Wrangler, Mr. Sakata, the representative of "Archive & Style," replied, "I think the Wrangler jacket's attractive design features, such as the zipper on the front, are the most attractive features of the Wrangler jacket. Mr. Sakata, the president of "Archive & Style," was elegantly wearing a "11MJZ," the second type of "Wrangler.

Left: Ms. Hiromi Kita , Right: Ms. Shion

The two who graciously agreed to appear in the snapshot are Kita-san, who is in charge of PR at "Edwin," and her daughter Shion. All of the denim is, of course, by "Wrangler," but they are wearing shirts made in collaboration with "Toga," etc., in a way that only women can do.

Fujihara Yutaka

Mr. Fujiwara, director of "Berberzine," wore a "Wrangler" jacket for both the top and bottom. 11MJ" is a jacket that John Lennon famously wore in the 1950s. The pants are from the 1960s. Wrangler" may not have a long history compared to other major denim brands, but there are many good designs. Since there are only a few of them, they are hard to find, but jackets are especially popular, partly due to the vintage G-janes boom.

UZU.

UZU, a hair and makeup artist, who was there with some friends. We came to see Mr. Kawabe of Mitsume perform live. I'm so happy to be able to see the show for free! She seemed pleased with the free show.

Yosuke Ohtsubo

Of all the Wrangler items, I like the functional design and beautiful details of the G-janes the best," says Otsubo, a fashion and lifestyle evangelist. The shirt is by Ohtsubo Shirts, which he also produces, pants by Brooks Brothers, and shoes by Bostonian, giving the look a classic yet lighthearted feel.

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