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Playback of the Wrangler 75th Anniversary event!
Wrangler 75th Anniversary Event

Playback of the Wrangler 75th Anniversary event!

Wrangler, one of the three major American jeans brands, celebrated its 75th anniversary this year. To celebrate this anniversary year, an event was held at WITH HARAJUKU HALL on October 2. We look back on the event, which included talks, sales, and live performances, and explore the unique appeal of Wrangler, and by extension, the appeal of denim, which has recently experienced a resurgence in popularity.

The last one is a live music concert.

Toward the end of the event, a special live performance was given by Motoi Kawabe of Mitsume. Unlike the band set, Kawabe appeared with just an acoustic guitar. This was very much in the spirit of "Wrangler," which is also deeply involved in country music.

With a soft but distinctive voice, she performed solo songs as well as Mitsume's classic "Esper" and "Vertigo". Although alone, he layered sounds with his looper, filling the hall with a pleasantly deep and varied music.

The event, which celebrated Wrangler's 75th anniversary with a full schedule of fair-like fun, sales, exhibits, talk shows, and live performances, ended with a great success. Visitors were able to experience the unique culture and uniqueness of the Wrangler. We know it is too early to say, but we are looking forward to the 80th anniversary event five years from now!

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