FEATURE | TIE UP

Translated By DeepL

Be free, be yourself. Daiwa Lifestyle debuts, seamlessly connecting you to the outdoors.
DAIWA LIFESTYLE for multi-field.

Be free, be yourself. Daiwa Lifestyle debuts, seamlessly connecting you to the outdoors.

Daiwa is a top-ranked fishing manufacturer trusted by anglers around the world. In recent years, DAIWA PIER39 has been the focus of much attention from the fashion scene, and now a new line has been launched to follow it. The name of this new line is "DAIWA LIFESTYLE. The items, which can be used in all kinds of outdoor fields, are all dark navy blue and have a minimalistic atmosphere that sets them apart from conventional outdoor products. The remaining question is how to wear and what to do. We searched for clues with four people who enjoy the outdoors in their own way.

  • Photo_Tetsuo Kashiwada
  • Styling_Tomomichi Kondo
  • Text_Shogo Komatsu
  • Edit_Shuhei Wakiyama
  • Special Thanks_Taisho

High functionality is also for hiking.

Walking in the mountains with scenic views. It is fun to walk while talking with friends or just moping along. Elevation and difficulty are not the only aspects of mountain climbing. Walking at your own pace, you will be able to feel the richness of nature that you do not notice in your daily life through the honest expression of the mountains in each season. Ryo Abe, who produces PR and visual production for the brand, is one of those who are fascinated by mountains through camping and mountain climbing.

Playing outdoors is a way to reset myself. I feel that my ability to think and gain insight is fading as I am exposed to digital devices in my daily life. But when I go to the mountains, I think I can regain them. I try to visit nature at least once a week because I can notice the sound of insects and small emotions.

Mr. Abe, who sometimes goes camping solo with all his gear in one backpack, also finds the packable design convenient. Model Tomoya Kageyama, who goes climbing two or three times a week, also finds the packable design and solid design attractive.

We're going to be hiking up the mountain to the crags, so the smaller the luggage, the better. I think the Daiwa Lifestyle jacket is easy to carry because it is compact. I can take it out of my bag when I take a break and layer it up to keep my body cool. The design is also nice and simple. I usually wear brightly colored clothes when climbing, but this item looks like it will go well with a variety of colors." (Kageyama)

Simple design, smart functions, and a layering system. Daiwa Lifestyle" will be there for everyone who loves the outdoors, and will make your appearance in the field unique. We have high expectations for this new outdoor brand that supports people in enjoying the outdoors in their own way.

INFORMATION

DAIWA LIFESTYLE

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