If that person you care about were to wear "Ventura": Testimonials and portraits by seven creators. Part 2 | feature

If that person you are interested in wore "Ventura". testimonials and portraits by 7 creators. Part 2

Known as an epoch-making wristwatch, Hamilton's "Ventura," the world's first battery-powered wristwatch, was born in 1957 and surprised people with its futuristic form. Richard Arbib, the genius of industrial design, created this form, which has been handed down to the present day, more than 60 years after its birth. What if someone were to wear such a "Ventura" on his or her wrist? Seven people from different professions and ages, including fashion professionals, models, musicians, and athletes, will appear on the show to share their experiences and explain the appeal of this watch.

Photo_Tohru Yuasa

Text_Yuichiro Tsuji

Edit_Ryo Mutamatsu, Soma Takeda

Case 02: Yo Tanaka It is amazing that this avant-garde design was born in the 50's .

PROFILE

Haruka Tanaka

After working in sales and PR for a major boutique, he became independent. Currently, as a freelance PR, he handles all aspects of PR, including promotion of various brands, visual direction, and SNS operation consulting.
Instagram: @yotanaka1109

Tanaka-san, is there a time in your day that you cherish?

Tanaka:Time not to work, I guess. It has been about a year since I became independent after working for a major boutique. I feel that by creating a little extra time in my day, I have time to think about various things, challenge myself in new areas, and improve my skills and the accuracy of my work. I feel that this will lead to the improvement of my skills and the precision of my work. Therefore, I think it is very important to make time to not work.

Do you usually wear a watch?

Tanaka:I wear a watch almost every day. These days, I often check the time on my phone, but since I have been in the fashion world for a long time, a wristwatch is a necessary item for me as a matter of taste.

What kind of watches do you like?

Tanaka:. I like vintage watches, mostly from the 50s. I had a "Hamilton" watch. . I had a "Ventura," although it wasn't vintage.

VENTURA
The "Ventura" is also known for being worn by Elvis Presley. The easy-to-attach and -disengage bellows belt was customized by Elvis himself, and was eventually adopted by Hamilton. This watch symbolizes Elvis's flexible style.¥125,400

What kind of image do you have of "Ventura"?

Tanaka:It looks avant-garde, and I am surprised that this was designed in the 50's . Like the American mid-century, I wonder if this is a masterpiece born in a time when a revolution in design took place.

Do you feel any change in your mood by wearing this watch?

Tanaka:. I originally owned one with a leather belt. This is the first time I have worn a "Ventura" with a bellows belt, and it is easy to put on and take off. I found it attractive because I can wear it casually and without hesitation, and it also feels somewhat like a bracelet, making it easy to use in terms of fashion.

What did you keep in mind when coordinating?

Tanaka:Gold is a very elegant color, so I thought it would stand out in an elegant atmosphere when paired with brown or other classic color schemes. I was impressed by the way my seniors wore their Ventura watches with street clothes, and I was impressed by how well they fit in with that kind of styling. In that sense, I think this watch is suitable for a wide range of outfits.